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" When we launched The Deck, I hoped other networks would take inspiration from it and figure out how to increase engagement while minimizing clutter. I even tried to sell my studio's media clients on the notion of fewer, better-priced, better-targeted ads. "

Jeffrey Zeldman

Media

Engagement

Clients

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" Advertisers don't want to be ignored, and they are drunk on our data, which is what Google and other large networks are really selling. The ads are almost a by-product; what companies really want to know is what antiperspirant a woman of 25-34 is most likely to purchase after watching 'House of Cards.' "

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" To my way of thinking, passive management of file assets is okay for screwing around with iPads, where we're mainly watching TV on Netflix or obsessive-compulsively checking the popularity of our Instagram uploads. "

" Dropbox sweats the user experience details as commendably as it masters the considerable engineering challenges required to reliably sync files everywhere a user may need them. "

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" I like files. I like editing a CSS file without necessarily having to edit an HTML file. I like fixing a problem by replacing a corrupted file with a clean one. Maybe I'm set in my ways, but I don't consider it a hardship to open a folder or replace a file. "

" CSS is the design language of the web, and it is not as easy to use as it ought to be, and it can be confusing, especially if you are new to it. "

" The web's strength lies precisely in its unique position as the world's first universal platform. "

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" Many thought it was a fool's errand - that the browser companies were never going to listen to us. Others argued that, 'Users don't care if you use Web standards.' Well, of course they don't. They just know that your site works better. "

" Somebody has to pay our editors, writers, journalists, designers, developers, and all the other specialists whose passion and tears go into every chunk of worthwhile web content. "

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" Dropbox, with its emphasis on good old-fashioned hierarchies, is superb at automatically saving one original of each photo I take, whether shot with a phone or a fancy camera. No loops, no duplicates, no confusion. "

" Put simply, if an interface is poorly designed, I will not see the data I looked for, even if it is right there on the page. "