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" When you think about advertisements, it makes sense that they want to hold and retain our attention. "

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" Children remind us to treasure the smallest of gifts, even in the most difficult of times. "

" And, unlike the earlier bombing on the World Trade Center, a major landmark and symbol of the strength of the financial world was, not just damaged but, totally destroyed. "

" Advertisers also know that humor can help bond us to their product. "

" The tragedy of September 11th was so sudden, so enormous, and so horrendous, both in terms of lives lost and global consequences, that this country and the world went into immediate and prolonged shock. "

" Laughing is also good for your respiratory system. "

" Today's business and health care climate may not be pleasant. Cutbacks, pay cuts and layoffs do not make anyone's job easy. But that does not mean that the humor need stop. "

" Kids can amuse themselves with almost anything. "

" When we are dealing with death we are constantly being dragged down by the event: Humor diverts our attention and lifts our sagging spirits. "

" Research has shown that people who volunteer often live longer. "

" In looking for humor, keep in mind this guideline: Sometimes it takes a little time to see the humor in your upsets; you may not find something to laugh about immediately. "

" It has been said that 80% of what people learn is visual. "

" Laughter, and the broader category of humor, are key elements in helping us go on with our life after a loss. "

" A little perspective, like a little humor, goes a long way. "

" Any attempts at humor immediately after September 11th were deemed tasteless. "

" Humor can alter any situation and help us cope at the very instant we are laughing. "

" Laughter can help relieve tension in even the heaviest of matters. "

" While most of us know that we feel better after a good hearty laugh, science, in many cases, is yet to prove why. "

" Whether planned or not, humor takes our mind off of our troubles. "

" It is still not clear from this study how laughter can directly help the heart but other studies have shown that laughter is beneficial for every system in the body. "

" When you do find humor in trying times, one of the first and most important changes you experience is that you see your perplexing problems in a new way - you suddenly have a new perspective on them. "

" Zen teaches that once we can open up to the inevitability of our demise, we can begin to transform that situation and lighten up about it. "

" I contend that not only can you laugh at adversity, but it is essential to do so if you are to deal with setbacks without defeat. "

" The studies indicate that focusing our attention on someone else, takes our mind off of our own problems. We stay healthier and thereby live longer. "

" Your attitude is like a box of crayons that color your world. Constantly color your picture gray, and your picture will always be bleak. Try adding some bright colors to the picture by including humor, and your picture begins to lighten up. "