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" When you think of customer research, chances are you think of surveys. Used alongside other strategies, they can be an important way to learn more about your customer's needs, wants and habits. "

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" Attention spans are short. Like, eight seconds short. That's why it's necessary to grab people's attention immediately. "

John Rampton

Short

Why

People

" We're surrounded by distractions. Whether it's emails, phone calls, text messages, social media notifications, or people entering and leaving your workspace, those distractions end up eating a good portion of your time. "

" The same way you can manipulate your environment to encourage sleep, you can also do it to wake up. "

" A cardinal rule in budgeting and saving is to pay yourself first. Once your paycheck hits your account, wisdom has it that you should move some amount to savings even before you pay the bills. "

" I tend to talk too much when I get nervous, and I'm sure many people can relate to that. "

" While it's important to accept failure and not let it bog you down, it's also perfectly acceptable to get upset about it as long as you remember that failure is a stepping stone in your journey that is getting you to where you need to be. "

" While having friends shouldn't be the main reason why you love your job, it definitely makes the work day run a lot more smoothly when you have a workplace buddy. "

" If you don't have the time or desire to do whatever is being asked of you, say, 'no.' Even if you want to bake those cookies for your kid's fundraiser or take on a new freelancing gig, sometimes you just have to politely decline until you do have the extra time. The other party may be disappointed, but it's not the end of the world. "

John Rampton

Desire

End

" If you want to retire as a multimillionaire, then you need to start saving as early as you can. "

" I've come to love making videos for my company. "

" There was a time when just the thought of waking up before the sun rose sent chills down my spine. But once I actually started getting out of bed earlier, I noticed that it wasn't all that bad. "

" As an entrepreneur, I've come across countless articles and quotes proudly telling me that I should accept failure, smile, and keep my head up. In other words, I've been told to stay positive. The thing is, when you're forced to shut down a business and let really awesome people you care about go, staying positive is the last thing on your mind. "

" When it comes to video and pretty much everything else, the more personalized the content, the higher the chances of conversion. "

" Empowerment isn't a buzzword among leadership gurus. It's a proven technique where leaders give their teams the appropriate training, tools, resources, and guidance to succeed. "

" Whether you write down your to-do lists in a notebook or use a tool like Evernote, to-do lists can be a real life-saver, since it reduces the stress of trying to remember things like a meeting or what you need to pick up at the grocery store. "

" At every meeting, I mention that if I am doing something personally that gets in the way of progress for the company - or something needs to change - please come and tell me. "

John Rampton

Progress

Meeting

" If you don't want to part with belongings but still want to monetize them, then you can rent them out. "

" Living a frugal lifestyle gives you the opportunity to invest more money towards your future. "

" In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem. "

" I find in most circumstances, people leave bosses, not companies. "

" We all remember the people who won the World Series and not the guy who struck out. "

" I've found that most successful people do things because they get personal satisfaction from the work that they do. "

" When done correctly, gift and loyalty cards can improve your cash flow, acquire and retain customers, and increase your overall brand presence. "

" For me, personally, waking up before everyone else in my home allows me to work, respond to emails, or read up on current events without any distractions. "

John Rampton

Work

Home

" Even after creating a budget and being more money conscience, it's still easy to overspend during the holidays. "

" Each piece of content you create should lead your readers further down the path to purchase. Typically, sales and leads won't happen until a prospect has had multiple points of contact with you, so don't expect sales after a single blog post. "

" Since I tend to be pretty competitive and find that others on my team enjoy contests and team competitions, I thought a good way to improve feedback would be to create a way to reward the comments and ideas that actually change our company for the better. "

" Always have a plan when you shop. Have your list ready so that you know who you're purchasing gifts for and an estimate on how much you're going to spend. "

" Even I have been at that point in my life where I thought I didn't have enough extra money laying around to start investing in stocks for my own retirement plans. "

" As a small business owner, I've had to find ways to keep costs as low as possible while still providing customers with the ability to use their credit cards for payments. Many credit card processing companies are so expensive when it comes to fees that it started to feel like a losing proposition to offer this payment option. "