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" When you're told that as a filmmaker of colour, the stories you want to tell aren't commercial enough, then you start thinking, 'I'm going to tell them anyway.' "

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" Third-generation Indians love maintaining their cultural traditions, but they can also go down the pub, shop till they drop, do whatever anyone else does. "

Gurinder Chadha

Traditions

Pub

Love

" DVDs have their place, but the cinema is a tangible, emotional experience that I would hate my children not to have. "

" I use humour a lot because humour is a great equaliser. Everyone laughs at the same things if you set them up properly, and that makes everybody equal. At the end of the day, I see my job as being there to entertain as well as inform and provoke. "

" 'Up the Junction' really made me understand the power of cinema to create a vivid sense of a community. When I went on to make 'Bhaji on the Beach,' it was this sense I tried to recreate. "

Gurinder Chadha

Power

" Our films have the ability to tell global audiences who we are, and this is something the government should feel compelled to protect. My film, 'Bend it Like Beckham,' for example, would not have been made without the backing and support of the U.K. Film Council. "

" The fact that it's hard to create an original British musical doesn't mean you shouldn't try. "

" Southall Broadway, in west London, has been a constant part of my life from the day I arrived in England as a baby from Kenya in 1962. My parents rented a room in one of the terraces off the Broadway, and I've seen it change from an ordinary English high street to what is now 'Little India.' with a confident Asian community. "

" As I grew up, I always refused to cook Indian food very vehemently, and to this day, I don't cook chapatis at home. I'd always say, 'Why do I have to do it? Why don't the men do it?' "

" Britain has nurtured me and made me able to make movies that have travelled round the world. "

" The more I make films, the more I feel less inclined to talk about them and just let people watch them. I feel that the pictures are telling the story, and I can't really add anything except just talking about the technicalities of what happened on the day. "

" I know it sounds really weedy, but we are all children who seek approval from our parents. "

" My pregnancy was great, but the last three weeks were manic because my blood pressure was going up and up. "

Gurinder Chadha

Great

Blood

" All my films are about kind of being seen to be one thing when you're actually something else, and the power of the female spirit to make things work your way on your terms. Which is what I do. "

" I love 'I'm British But...' It's such a sweet, innocent, open-hearted film, and it has the sort of openness that I still aspire to with everything I do. It wears its heart, head, everything on its sleeve. "

" I remember a picture on the front page of the 'Sun' during the Brixton riots: a rasta guy with a petrol bomb, and a headline saying something like: 'The Future of Britain.' And I thought: 'Wow! Look at the power of that image,' and I wanted to get behind the camera to make these people three-dimensional. "

" If you want to be a director, work with writers and find different ways of telling stories with film, then do a course. This way you can consolidate what you've learnt and use the course to go further. "

" I've been wanting for a long time to create a show which allowed me to show the British Asian community in a truly three-dimensional way, exploring the relationships between generations and what it means to be British and Asian as values become fluid. "

Gurinder Chadha

Time

Values

" You'd be surprised how hard it is getting the human emotional arc in a script to work. Ultimately a director stands and falls by their ability to do that. "

" I saw 'Billy Elliot' again, and what I loved about it was the way it had become a social document, a reminder of what happened with the mining communities in the '80s. And I thought, 'Everyone keeps wanting me to make a sequel to 'Beckham,' but maybe a musical remake is the answer, embracing all this theatricality.' "

Gurinder Chadha

Everyone

Again

" I'm absolutely delighted because I'm part of the process that has made Asians very much part of the mainstream fabric of Britain, whereas, when I first started, we were completely on the margin. "

" 'Up the Junction' went on to inform my love of British social realism. It was the first film I saw of this ilk, a very stark, visceral reflection of England, an England I didn't necessarily feel a part of but that I knew was out there. You could almost smell the bread and butter and cabbage. "

" I tell stories about people audiences might think they have nothing in common with, then they emotionally connect with them and find they're not different at all. "

" My films do have a big following among young girls, and I want to instill confidence in them, a sense of self-appreciation - to make them feel they can be spirited and say what they feel. "

" Constantly, I've been asked to make a sequel to 'Beckham.' However, I thought a West End show was the proper way to go. Once we made the show, I wanted to make sure that I embraced the West End genre rather than just put the film on stage. "

Gurinder Chadha

Way

Thought

" The great thing about musicals is that they transcend race. "

" Indian films never show cows. When you go to India, the most noticeable thing is the cows. Everywhere you look, there's cows walking around! Just by introducing the idea of animals - livestock walking around - suddenly makes it more real. "

" If I'm in a gathering of filmmakers, I'm first and foremost a British Indian; if I'm in a gathering of British Indians, I'm a woman director. There are so many sides to who I am that I change all the time. "

" One of the head guys at Disney categorically said to me, 'We don't want to make children's films any more. We want to make films that are going to appeal to all quadrants.' Hence you have films like 'Shrek' and all the Pixar stuff, which is designed to suit everybody. "

" There are very few people who are Asian who have the kind of global reach that I have, not just with Asians but with non-Asians. I've worked hard for what my name represents, my brand, not just in Britain but around the world. "

" One of the things I want to do with 'Desi Rascals' is go a bit deeper into the characters and their family lives and have a bit more heart and a bit more inter-generational story-telling, so it's not all about young people. "