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" Whether it's 'Fish' or 'Annabel Scheme' or 'The Truth About the East Wind,' I often find myself crafting custom containers to hold the kind of content I want to create. "

Robin Sloan

Find

Wind

Truth

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" My parents live in northern Michigan, and every year, in the summer, we visit them for a few weeks. "

" When we talk about novels, we don't often talk about imagination. Why not? Does it seem too first grade? In reviews, you read about limpid prose, about the faithful reproduction of consciousness, about moral heft, but rarely about the power of pure, unadulterated imagination. "

" A lot of folks focus on using Twitter as a marketing tool. They'll have a bump that says something like 'Tweet about the NewTeeVee show! Use the hashtag #newteevee.' And that's great - folks should definitely do that. What gets us really excited, though, is when they go an extra step and start to transform tweets into TV content. "

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" When you're writing for the Internet, you have the analytics, and you know that people are bailing every second. But various people kept reminding me that once people have bought a book, they're in. You don't have to be selling them on every page. "

" Selling books is hard to engineer. "

" When you close a tab or when you finish an article on the web, it's gone unless you go back into your history or search for it or explicitly try to find it. Apps on your phone have this special property: they hang around. In some ways, they're more like a book on a bookshelf than they are like web pages. "

Robin Sloan

You

Phone

" Doing research for 'Penumbra,' I read quite a bit about the early history of printing, and the more I did, the more it sounded like... the Internet today. There was crazy competition and upheaval; there were constant arguments about new techniques, new materials, new machines; and, of course, there were fortunes to be made. "

" You can really find yourself at sea when you're becoming an adult and suddenly have to feed yourself for the first time. "

" 'Gone Home' is a game about exploration, and everything you'll experience is tied intimately to the space of the spooky house around you. Your task is simple: Poke around. "

" Social systems have values - arguments baked into their design. For example, Twitter's core argument seems to be, 'Everything should be public, and messages should find the largest audience possible.' Snapchat's might be, 'Communication should be private and ephemeral.' "

" If you come from the Internet, as I do - I think of it as sort of my native country - there's a lot of great things happening on the Internet, but one of the things, one of the feelings you just can't escape is the sense that it's really hard to keep people's attention. "

" This is what I think is fun about fiction - you get to use as much history as you want as scaffolding and then go beyond it and change it and mutate it. "

" Prediction just means you saw where the world might be going: ho-hum. Influence, though - ah. Influence, direct and acknowledged, means you actually steered the world, even if only a tiny bit. "

" There's just no escaping it: The half-life of media on the Internet is super short. Tweets flow and fade; pages that look great today will be gone or, at best, riddled with broken links and outmoded code in five years, tops. "

" For a whole year in elementary school, when the class marched down to the school library every week, I would refuse to return my book. I would just check it out again and again. Every week. For a whole year. The object of my fourth-grade filibuster was 'D'Aulaires' Book of Greek Myths.' "

" When I was 14, I spent a huge amount of time on the Internet, but not the Internet we know today. It was 1994, so while the World Wide Web existed, it wasn't generally accessible. Prodigy and CompuServe were popular, and AOL was on the rise, but I didn't have access to the web, and no one I knew had access to the web. "

" I am comfortable combining the old and the new. "

" I got a bike - a fixed-gear with bright blue wheels, custom-made to my specifications. I am a San Francisco techno-hipster, so this selection was a bit of a self-caricature. But sometimes the predictable thing turns out to be the best thing, too, and you can't let that stop you. "

" On the Twitter media team, we believe that tweets drive TV tune-in. "

Robin Sloan

Believe

Twitter

" I was always a computer kid, and I grew up with the Internet and always found it fascinating. "

Robin Sloan

Always

Kid

" In the case of 'Fish,' I did the writing, design, and code all at the same time, so the form and the content were fused together. I'd change some words, get an idea, change some code, see if it worked, change more words, and so on. "

" You can go as far back as fifth grade, and you will find me tinkering with media and computers, making things that are a little off the beaten track. "

Robin Sloan

Back

Find

" I think, personally - I don't know if other readers would agree - but reading 'Penumbra,' I detect an Internet writer or a writer who came up on the Internet. "

" When you're making a print book in 2012, I actually think the onus is on you - and on your publisher - to make something that's worth buying in its physical edition. "

" Everyone's lives are sort of a succession, almost like handing the baton of your life off from one person to the next to the next to the next. And hopefully, that goes on for a long time, and the changes are healthy and interesting and not, like, spiraling into darkness. "

" If I look into my past, I was definitely into inventors. I was into stories of Edison and Tesla and da Vinci and all these guys making stuff in their garage. "

" If I am honest with myself, a not-insignificant fraction of my enjoyment of any episode of 'Game of Thrones' is delivered in its opening moments. I sit down, settle in, and... BUM-bum, bah-dah-BUM-bum. "

" People tend to think of the quest as a sort of fanciful or fantastical form, but actually, I think it's pretty realistic. I think that story of gathering allies to your side - recruiting your band of companions - actually matches the shape of most great careers, most great lives. "

" For me, writing in public is actually super energizing and so much fun. Especially when writing can typically be really painful and certainly hard, and often, you're staring at the page and thinking, like, 'Uh, is this any good? What am I doing?' "

Robin Sloan

Good

You

" For so long, the model for writing has been, you sit in a room alone for a number of days or weeks or months or years and figure it out. But now, you don't have to do that; you don't have to be alone in the room anymore. "