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" With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't. "

Giles Deacon

Meeting

Finding

Doing

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" That era of designers being away with the fairies is gone... You've got to live in the real world. "

" I went to public and state schools - not at the same time. I did my art foundation course at Harrogate College of Arts. This brilliant tutor suggested I apply to Central Saint Martins. I adored it. "

" Animals. They're nice, aren't they? They're good things, animals. "

" Single-sex private schools, especially in the middle of nowhere on a bleak hill in County Durham - I don't think they make sense. "

" With couture, the great thing is that each piece has its own character, and you have space to explore and continue themes season after season. "

" I'm lucky that I've worked with the biggest divas in the world. We've had Miss Piggy and Minnie Mouse, so I've got to be careful who I say now, but obviously, I'd love to dress them again. "

" People don't necessarily realise that there can be just as much work on a quiet jacket as an overblown gown. "

" At a certain period in time, the fashion industry was portraying this image of a totally unrealistic woman, women who are not allowed to be themselves. "

" It's important to offer well-thought-out pieces at lower prices. "

" There are some great skinny girls, but it's about characters, isn't it? That's what I find attractive. People who've had interesting lives and tell you something that you don't know or are really good fun. "

" I don't design for wallflowers. "

Giles Deacon

Design

" With all my clients I work with, they all have their absolute specialness about them. "

" If a piece is individually made to measure, then it's couture. "

" I don't really see the point in planning to show off-schedule. I think it's things like showing on-schedule that helps London be organised as it is. "

" I've been a fella in the fashion industry for a very long time now, and the industry has been very good to me. "

Giles Deacon

Fashion

Good

" I don't like acres of faceless girls walking. "

Giles Deacon

Faceless

Acres

" Due to the hectic, non-stop nature of my work, I'm always using my BlackBerry to stay in touch with my studio, wherever I am. "

" I like women to have life, personalities. Women who would perhaps cause some trouble on a night out and have a lot to say for themselves. "

Giles Deacon

Life

Night

" I can never really comment on rumours. "

" Everybody's got a lot to their personalities. You're not just one element. There are some days you want something that can be a bit stricter or a bit more disciplined or something a bit more floaty and a bit freer. "

" DAKS is a much more restrained silhouette, and there's a real emphasis on daywear, outerwear, and tailoring. It's more stripped-down. "

Giles Deacon

Restrained

Silhouette

" A healthy body really does make for a healthy mind. "

" I very much like Christopher Kane. He actually did a work placement with me, and you could spot his talent straight away. "

Giles Deacon

Away

You

" The natural world is a source of inspiration. "

" People often think that the world fashion is so full of a certain pretense that it can't just be about going for something because it suits you and looks great, and it's nicely cut and is made of beautiful fabric. You know, if it has a bit of lightness and playfulness to it, then I think people just respond to that really well. "

" I was never one for just sitting in front of the telly. "

" I always find the idea of Britishness a bit of a boring old concept, to be honest. That world of Britishness always comes off a bit twee and only about cream teas and that sort of things. "

" With couture, it means I get to show fall in July with delivery in September. My clients will be getting their pieces in season. "

" People are often a bit more adventurous with swimming costume prints; they like the idea of something a bit more jolly. "

Giles Deacon

Costume

" I had a great teacher who was really encouraging and said I should go to Central Saint Martins. So I worked my socks off, and I managed to get a place there. It was there that I developed a real love for design. "

Giles Deacon

Love

Great