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" People are often a bit more adventurous with swimming costume prints; they like the idea of something a bit more jolly. "
Giles Deacon
Costume
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" I like characters in life, generally; I don't like to see a collection modelled on a homogeneous look. That terrifies me. "
Giles Deacon
See
Me
Look
" People are always saying, 'You use irony,' and it's like, actually, we don't use irony: we use wit and playfulness and irreverence. "
Giles Deacon
Irony
People
Saying
" I am really looking forward to walking past people on the street wearing my clothes and know I am designing for an everyday woman. "
Giles Deacon
Looking
People
Know
" My friends and I used to take two-hour trips to the record store in Newcastle, and we started buying copies of The Face and i-D. And then I went to art school, and as time progressed, I ended up where I am now. "
Giles Deacon
Face
Time
Art
" If you've invested money in buying a piece, you don't want it to just disintegrate. We all have that first wash anxiety, when that great t-shirt you've just bought shrinks away to nothing. "
Giles Deacon
Money
Nothing
Anxiety
" I had a great teacher who was really encouraging and said I should go to Central Saint Martins. So I worked my socks off, and I managed to get a place there. It was there that I developed a real love for design. "
Giles Deacon
Love
Great
Go
" I didn't set out wanting to be a fashion designer from the age of 3. It wasn't that kind of dream. "
Giles Deacon
Wanting
Dream
Fashion
" I have an art-school background, not a fashion background where it's like, 'Oh, we're going on holiday to Miami.' "
Giles Deacon
Oh
Like
Holiday
" My longest collaborative working relationship is with Katie Grand, the editor-in-chief of 'Love' magazine. Katie's an inspiration and a sounding block. She's got such great taste. "
Giles Deacon
Relationship
Great
Love
" My designs at Ungaro are a lot more sexual, in more of an obvious way: my personal designers are a little bit more sideways. "
Giles Deacon
Little
More
Personal
" I think a bit of jewellery that cheers you up for the day isn't a bad thing. "
Giles Deacon
Think
Bad
Day
" You take it very seriously when you start any project, but not everything in life ends up where you think it's going to be. "
Giles Deacon
Think
You
Seriously
" I don't like acres of faceless girls walking. "
Giles Deacon
Like
Faceless
Acres
" I did an art foundation course, and I knew I wanted to do something in a creative field. And fashion just seemed like the most fun. "
Giles Deacon
Foundation
Fashion
Creative
" I don't believe in a recipe for success. You have to work hard; you may not always get it right - you have to bounce back from situations, and you have to be really focused and determined. It's important to have fun as well. Work shouldn't be a torture. "
Giles Deacon
Work
Have Fun
Success
" Anyone looking for a black cashmere sweater isn't going to come to me. "
Giles Deacon
Going
Me
Black
" I like women to have life, personalities. Women who would perhaps cause some trouble on a night out and have a lot to say for themselves. "
Giles Deacon
Life
Like
Night
" I've been a fella in the fashion industry for a very long time now, and the industry has been very good to me. "
Giles Deacon
Fashion
Me
Good
" People often think that the world fashion is so full of a certain pretense that it can't just be about going for something because it suits you and looks great, and it's nicely cut and is made of beautiful fabric. You know, if it has a bit of lightness and playfulness to it, then I think people just respond to that really well. "
Giles Deacon
Beautiful
World
Think
" With couture, you're going right to the consumer, and that's something we learned from doing trunk shows. You're meeting the client; you're finding out what they like and what they don't like. You've really got your customer there in front of you, so you know what works and what doesn't. "
Giles Deacon
Meeting
Finding
Doing
" Even if you have a lot of money, you may not want to spend a lot of it on clothes. "
Giles Deacon
Even
You
Want
" Why shouldn't we want everybody to have a piece of Giles in their wardrobe? "
Giles Deacon
Why
Wardrobe
Want
" I really like doing good work and working with good people - that's the thing that drives me. "
Giles Deacon
Work
Good Work
People
" A lot of people's circumstances can change very, very quickly, and people can move jobs, relationships can break down, something else could happen, and the next thing you know, you can't pay your rent, you can't get the support you require, and you're out on the street. "
Giles Deacon
Support
Know
Change
" I believe in the democracy of design. "
Giles Deacon
Design
Believe
Democracy
" I try to exercise three to four times a week. "
Giles Deacon
Four
Try
Times
" The customer who likes to be noticed is important to us. "
Giles Deacon
Important
Customer
Who
" That era of designers being away with the fairies is gone... You've got to live in the real world. "
Giles Deacon
World
You
Away
" I don't really have a mentor. "
Giles Deacon
Mentor
Really
" I do like designing clothes that are - not exactly lofty but intellectual in their sexiness. "
Giles Deacon
Like
Intellectual
Clothes