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" Write when drunk. Edit when sober. Marketing is the hangover. "

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" Humankind would improve if we concentrated less on being human and more on being kind. "

" Thrills are much more about anticipation than action. An unfired bullet is more dangerous than one that has already met its target. "

" What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyone's ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be. "

" It is no secret that I have read 'The Da Vinci Code' several times. I genuinely believe that 'The Da Vinci Code' and 'Angels And Demons' are, by far, Brown's best works. "

" Mythology is a set of primitive lies that people rarely believe. This is rather different from history, which is a set of lies that people actually believe. "

" While I can't walk on water, I can certainly wobble on whisky. "

" The cleanest book on a dusty bookshelf is usually a dirty one. "

" There has to be a protagonist who has to overcome challenges, and there will be a race to finish. "

" The average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans. That's why it's getting tougher by the day to get people to turn the page. Maybe we writers ought to try writing for goldfish! "

" Writing is a intensely personal activity. I can pen down my best thoughts when I'm alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle. "

" The relationship between critic and writer is similar to the one between the pigeon and the statue. "

" The first paragraph of my book must get me my reader. The last paragraph of a chapter must compel my reader to turn the page. The last paragraph of my book must ensure that my reader looks out for my next book. "

" I like to joke that I probably hold the world record for rejection letters. Yes, the truth is that I was fed up of being rejected repeatedly, and self-publication was an act of defiance at traditional publishing. But life works in strange ways. "

" There are three things I look for in a story - it has to be a thriller; I cannot see myself writing literary fiction or a saga! There has to be a historical connection; otherwise, the adrenalin will not flow. And I will try to bridge the gap between 'Rozabal' and 'Chanakya'. "

" I was told that Ganesha sat between Lakshmi and Saraswati. My quest to attain the blessings of both goddesses explains my physique. "

" I am a businessman at the end of the day. I have grown up with Excel sheets. I start out writing my novel with spreadsheets and the milestones in each chapter highlighted. "

" Oral storytelling goes back so long ago, and those stories that were told orally were always layered and changed with time. "

" 'Rozabal' was theological while 'Chanakya' is political. Unlike 'Rozabal,' which was about research, the aim of 'Chanakya' is plot, plot, plot, which carries the character. The common DNA, of course, is history. "

" There is one person who can help solve 'writer's block'. His name is Mr. Johnnie Walker. "

" I have always been a bit of an introvert. In fact, my dad used to force me to meet people so that my interpersonal skills improve. As an individual, I was happiest when left alone. "

" That freedom of writing you don't get in other formats, I'd rather leave it to someone else to deal with the headache of drafting my book into a screenplay. "

" Mythology works... because Indians have been bred on myths. "

" It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story. "

" I remember how a man once got in touch with me to tell me that he was so engrossed in my book that he had to take a day off from work just so that he could finish reading it. Such kind of responses from my readers is extremely endearing, and it keeps me going. "