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" Writing is a intensely personal activity. I can pen down my best thoughts when I'm alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle. "

Ashwin Sanghi

Alone

Business

Best

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" Mythology works... because Indians have been bred on myths. "

" There are three things I look for in a story - it has to be a thriller; I cannot see myself writing literary fiction or a saga! There has to be a historical connection; otherwise, the adrenalin will not flow. And I will try to bridge the gap between 'Rozabal' and 'Chanakya'. "

" I like to joke that I probably hold the world record for rejection letters. Yes, the truth is that I was fed up of being rejected repeatedly, and self-publication was an act of defiance at traditional publishing. But life works in strange ways. "

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" There has to be a protagonist who has to overcome challenges, and there will be a race to finish. "

" The average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans. That's why it's getting tougher by the day to get people to turn the page. Maybe we writers ought to try writing for goldfish! "

" I must admit that i am fascinated by the glories of ancient India. But when will the purveyors of Indian culture realise that not everything about our past was glorious? "

" Humankind would improve if we concentrated less on being human and more on being kind. "

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" While I can't walk on water, I can certainly wobble on whisky. "

" Oral storytelling goes back so long ago, and those stories that were told orally were always layered and changed with time. "

" It is no secret that I have read 'The Da Vinci Code' several times. I genuinely believe that 'The Da Vinci Code' and 'Angels And Demons' are, by far, Brown's best works. "

" The first paragraph of my book must get me my reader. The last paragraph of a chapter must compel my reader to turn the page. The last paragraph of my book must ensure that my reader looks out for my next book. "

Ashwin Sanghi

Looks

Book

" 'Rozabal' was theological while 'Chanakya' is political. Unlike 'Rozabal,' which was about research, the aim of 'Chanakya' is plot, plot, plot, which carries the character. The common DNA, of course, is history. "

" Thrills are much more about anticipation than action. An unfired bullet is more dangerous than one that has already met its target. "

" Mythology is a set of primitive lies that people rarely believe. This is rather different from history, which is a set of lies that people actually believe. "

" I was told that Ganesha sat between Lakshmi and Saraswati. My quest to attain the blessings of both goddesses explains my physique. "

" I have always been a bit of an introvert. In fact, my dad used to force me to meet people so that my interpersonal skills improve. As an individual, I was happiest when left alone. "

Ashwin Sanghi

Always

Skills

" What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyone's ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be. "

" It may sound very strange, but I love the freedom that writing a novel gives me. It is an unhindered experience. If I come after a bad day, I can decide that my protagonist will die on page 100 of my novel in a 350-page story. "