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" Yes, the Masters is too stylish to be an American icon. It's as out of character for Uncle Sam as a McDonald's is for France. "

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" There are some books that get huge numbers of positive reviews, but reading them satiates people. They say, 'I've read enough now'. "

" You have to do what the market requires of you... You either keep swimming, or you sink. "

" Every now and then, I get a free ticket from someone, and I look at the price, and it says $800, and I'm thinking, 'A thousand dollars to see,' I said, 'There's no ballgame in the world worth that kind of money,' and yet the attendance for sports is more than it ever has been. "

" I had gone to work for 'Newsweek', left 'Newsweek' and went to work for 'Vanity Fair,' and then went back to 'Newsweek'. I came back to 'SI' as a contract writer. "

" You're writing about young, vibrant people; there are wins and losses. In other words, it's great drama. "

" Owners own teams so that they might move them to another municipality with better luxury boxes. "

" I don't think there are many kids who sit around and want to be actors. I don't think there are many kids who want to sit around and want to be senators. But so many of us want to be athletes, so we're envious of them, and we put them up on that pedestal. "

" I remember, when I was growing up in Baltimore, we'd get on a streetcar and go down to see the Orioles, and for a couple of bucks, you could get a pretty good seat. Kids can't do that anymore. So I think that changes the whole nature of sports. "

" Nothing made me happier than to hear from literally hundreds of listeners who would tell me how much the commentaries revealed about a subject they otherwise had never cared much for. "

" To compare writing an article for 'Sports Illustrated' to doing a piece for 'Real Sports', the article, it was all me. You know, I'm out there by myself with my pad and pencil. 'Real Sports,' I've got a producer, an assistant producer, and cameramen. It's an individual game versus a team game. "

" If you're a father of a child who dies, it's an experience that never leaves you. It scars you forever and ever and ever. And so when I do any kind of story with somebody who's in the same position as my daughter was, there's no question that something comes out of me and embraces that story in a way that only a father who lost a child could. "

" It costs a lot of money to deliver newsprint. It's so much easier to do it through the air, Internet, radio, television. The second easiest thing is to do it through the mail. But when you have to take something heavy and put it on someone's doorstep, that costs a lot of money. "

" I can remember going to see the minor league Orioles. Until I was 15 years old, we'd go down with 3,000 people to watch them play the Syracuse Chiefs or the Jersey City Little Giants. That's what passed for Baltimore sports. "

" I remember one time I wrote something very, very critical about Wilt Chamberlain. The next time I saw him - and Wilt was not a man, as huge as he was - he was not a man of confrontation. And we were in the Lakers locker room. And he sent Jerry West over, and he said, 'Frank, Wilt would like you to leave.' "

" Several NBA teams got their best gates every season when they scheduled a doubleheader and booked the Globetrotters and their stooges for the opening game. "

" Since too few Americans go to the polls, I say what this country needs is a bobblehead election, where voters will get free bobblehead dolls of their choice when they show up and vote for president. "

" The Masters is not greedy. You wanna buy a Masters souvenir logo shirt? Sure, let's go over to the nearest Ralph Lauren boutique. Oops, you can only purchase Masters memorabilia at the Masters, this one week of the year. "

" The year after Russell retired, in the famous seventh game of the NBA Finals at Madison Square Garden, Willis Reed, the New York Knicks center, limped onto the court against the Los Angeles Lakers, inspiring his team and freezing Chamberlain into a benign perplexity. "

" If I'd grown up in Sao Paulo, I'm sure I would've been a great soccer fan. "

" The only thing we know for sure about superiority in sports in the United States of America in the 20th century is that Bill Russell and the Boston Celtics teams he led stand alone as the ultimate winners. "

" The Cowboys were never America's team any more than Anthony Weiner was America's congressman. "

" Football teams represent cities and colleges and schools. The people have built great stadiums, and the game is culturally intertwined with our calendar. We don't go back to college for the college. We go back for a football game, and, yes, we even call that 'homecoming.' "

" The NBA Schedule was made up by one man, Eddie Gottlieb, who had owned the Philadelphia Warriors. Eddie had a Buddha-like body and a crinkly smile, and because he had also been an owner in baseball's old Negro leagues, he was known as the Mogul. "

" Majesty is a thing of beauty to behold, whatever the particular enterprise. "

" If there ever was an 'America's team,' it would be itty-bitty, little Green Bay, stuck way up there somewhere, owned by the salt-of-the-Earth citizens themselves. "

" I never saw war, so that is still my vision of manhood: Unitas standing courageously in the pocket, his left arm flung out in a diagonal to the upper deck, his right cocked for the business of passing, down amidst the mortals. Lock and load. "

" I do honestly believe that, in the 21st century, sport is the most significant cultural element in this imperfect world. It calls for serious attention. "

" As it happens, Cumberland was on the verge of bankruptcy and had to give up football. But the villainous Heisman made it play a game that had been scheduled when Cumberland still had a team, or Heisman threatened to demand a $3,000 forfeiture fee that could well have put the school out of existence. "

" In the summer of 1963, my second with 'Sports Illustrated,' Jerry Tax, the basketball editor, got the Celtics' Frank Ramsey, the NBA's first famous sixth man, to do a piece for the magazine revealing some of the devious little tricks of his trade. Things like surreptitiously holding an opponent's shorts - nickel-and-dime stuff. "

" If I come on three days after the Super Bowl and say pretty much what everybody else has said, what's the point? That was the tricky thing... coming up with a new angle every time - or most times, because you couldn't bat a thousand. "