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" You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place. "
David Ogilvy
People
Brand
Personality
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" Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. "
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" The best ideas come as jokes. Make your thinking as funny as possible. "
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" Our business is infested with idiots who try to impress by using pretentious jargon. "
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" Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. "
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" First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. "
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" Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible. "
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" There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. "
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" The secret of long life is double careers. One to about age sixty, then another for the next thirty years. "
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" Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. "
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" Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. "
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" The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. "
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