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" YouTube is a platform, a distribution vehicle. "

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" While there are certainly food-focused content out there on the Web and on TV, most of this content need to weave through many layers of editing before it reaches the viewer. "

" YouTube is a free service that is extremely easy to use. There are no downloads, and hundreds of audio and video formats are instantly converted to Flash, which makes it fast and easy for the community to watch and share video. "

" It's just exciting to be able to see what someone around the world is eating in Sicily or Tokyo. "

" Every user has something to say. "

" If you've ever snapped a picture of your dinner, Nom is for you. "

" There are a lot of services trying to solve the information discovery problem, and no one has got it right yet. "

" It is impossible to effectively monitor the huge volume of videos that are out there. It is often difficult to find out who owns the copyright on individual videos. Differing copyright laws in different countries also make the whole process harder. "

" There's a waterfall of content that you're missing out on. "

" There are lots of new products and new services making adding content easier. But there's not many people on the other side helping users digest that content. "

" By augmenting the pages in the upload process with educational text regarding the type of content that can be uploaded to YouTube, we have seen a sharp overall reduction with users uploading copyrighted materials. "

" Almost every time we get together with family or friends, the conversation ends up being about food. "

" Everybody carries a phone with them, but they may not have a computer. "

" Chefs love to have that control and power to control the message they want to deliver. "

" What we have noticed at YouTube is that many users who have uploaded infringing content are unaware that it's illegal to do so. "

" If you have a food blog and want to connect with a bigger audience, Nom is for you. "

" If a restaurant kitchen is your office, Nom is for you. "

" From our experiences with the site in Japan, we've come to ask, 'What can we learn about syndicating content from mobile devices and getting it up on YouTube?' "

" Nom is a place for food lovers. "

" We noticed that the most popular videos at YouTube showed people making things. "

" There's just not that many videos I want to watch. "