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" YouTube videos, they're more personal and more real than a commercial on TV. "

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" I'm all about building a relationship with viewers and getting to know them. "

" For my fragrance, I knew I wanted something sweet but with a different side to it. I have a lot of vanilla notes and bakery shop scents, but then I also have muskier notes that make it a bit edgier. It's fun but also sophisticated. "

" The first day back to school, you never want to wear your best outfit. You're setting the bar too high for yourself! Then the rest of the school year, you'll feel so much pressure! Wear something cute, but save your best outfit for a day when no one expects it. "

" One day I was in the grocery store, and I saw raspberries, and I was like, 'Oh, I can make a lip stain out of that.' "

" You all have the potential to be what you wanna be. "

" I started my YouTube channel when I was 13. At the time, I was being bullied by a few people who I used to be very close to. I felt very alone and unmotivated. After discovering the beauty community, I decided it would be a great way to express myself and use it as an outlet to be who I am. "

" When you're 13, you're still trying to figure out your style. "

" I'm not normally very adventurous with food. "

" When I have a good pair of shoes, I wear them over and over. Whether it's nice sneakers or a cool pair of combat boots, splurge on a pair you love that you can wear over and over with totally different outfits. "

" I think everyone is most confident when they are just being themselves and not trying to impress others. "

" I always use dry shampoo, even if my hair isn't oily. It gives me so much texture and that bedhead vibe. "

" I always eat mac and cheese. That's what I'm known for, just very simple food: sandwiches, French fries, very unhealthy, but yeah that's what I eat. "

" When you're going back to school, you want something fresh and new, and perfume is the best way to do that. "

" I don't want to do something unless it feels organic. "

" I really utilize all of my social networking sites. "

" I go on Twitter and I ask my viewers, 'What would you like to see next season in my line?' or 'What are things you love to wear?' They're the ones wearing it, so I want to make sure it applies to them. "

" Maybelline's Precise Ink Pen Liner is by far the easiest liquid eyeliner I've ever used. I'm really bad at applying liquid liner, and it glides on so nicely and actually stays on all day. "

" BB cream is my lifesaver! It's so light on my skin, plus it protects and gives me coverage at the same time. My favorites are from Maybelline and Smashbox. "

" I'm not too into the trends - I like to look at trends as suggestions, not as rules. "

" I don't just post a video and then get offline. After uploading, I love to respond to comments, tweets, and messages about the video. "

" I don't want to lie to my subscribers, so I'm really honest about my reviews and stuff. "

" I'm not a huge fan of eye shadow. You spend 20 minutes working on it and then make one mistake and have to remove it all! I'd rather play up my eyes with winged eyeliner. "

" When I travel, I have to have blotting sheets. It's so much better to remove the oil than to cover it up because then your skin just looks cakey. "

" Whenever I have free time, I love to just lay in my bed and watch YouTube videos, watch movies. Just basically do nothing. "