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All Quotes by author - Donald Norman
" A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment? "
Good
Ethical
Environment
" Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. "
Disabilities
Design
Better
" Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. "
Service
Apple
Better
" And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. "
You
Real
Need
" As for all those mistakes I make - they are on purpose - to teach you how to deal with them. "
Purpose
Deal
How
" Beauty and brains, pleasure and usability - they should go hand in hand. "
Go
Beauty
Brains
" Everyday people are not very good designers. "
People
Very
Design
" I believe that robots should only have faces if they truly need them. "
Only
Robots
I Believe
" I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function. "
Size
Simplicity
Life
" If you think the products don't match what you want from a product, don't buy it. "
You
Think
Want
" In my opinion, no single design is apt to be optimal for everyone. "
Apt
Opinion
Everyone
" I prefer design by experts - by people who know what they are doing. "
Prefer
Know
Design
" Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. "
Learning
Show
Tie
" I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. "
Science
You
Measure
" It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. "
Perfect
Information
Goes
" I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. "
People
Love
Looking
" Knowing how people will use something is essential. "
Will
How
People
" Market segmentation s a natural result of the vast differences among people. "
Result
Differences
Natural
" Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. "
Get
Information
Better
" Readers always seem to think that the author has some control over the design of their books. "
Over
Always
Control
" Scientists are always skeptics. "
Scientists
Always
" So what does a good teacher do? Create tension - but just the right amount. "
Good
Teacher
Good Teacher
" Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done. "
Be Happy
Creativity
Done
" The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. "
Overcome
Emotion
Important
" To me, error analysis is the sweet spot for improvement. "
Improvement
Analysis
Sweet
" User-centered design means working with your users all throughout the project. "
Design
Means
Project
" We expert teachers know that motivation and emotional impact are what matter. "
Teacher
Motivation
Know
" You won't catch me giving clear lectures. "
Catch
Clear
Giving
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