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" You won't catch me giving clear lectures. "

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" The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. "

" I prefer design by experts - by people who know what they are doing. "

" I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. "

" Beauty and brains, pleasure and usability - they should go hand in hand. "

" To me, error analysis is the sweet spot for improvement. "

" Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. "

" I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function. "

" And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. "

" Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done. "

" Readers always seem to think that the author has some control over the design of their books. "

" As for all those mistakes I make - they are on purpose - to teach you how to deal with them. "

" Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. "

" If you think the products don't match what you want from a product, don't buy it. "

" In my opinion, no single design is apt to be optimal for everyone. "

" I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. "

" Everyday people are not very good designers. "

" Scientists are always skeptics. "

" I believe that robots should only have faces if they truly need them. "

" Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. "

" It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. "

" Knowing how people will use something is essential. "

" We expert teachers know that motivation and emotional impact are what matter. "

" User-centered design means working with your users all throughout the project. "