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" If you think the products don't match what you want from a product, don't buy it. "
Donald Norman
You
Think
Want
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" To me, error analysis is the sweet spot for improvement. "
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" And to get real work experience, you need a job, and most jobs will require you to have had either real work experience or a graduate degree. "
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" Scientists are always skeptics. "
Donald Norman
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" Knowing how people will use something is essential. "
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" So what does a good teacher do? Create tension - but just the right amount. "
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Good
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" Market segmentation s a natural result of the vast differences among people. "
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Natural
" I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. "
Donald Norman
Science
You
Measure
" Am I an Apple bigot? No. I can critique their products and their customer service philosophy. But overall, they do better than any other player. "
Donald Norman
Service
Apple
Better
" Everyday people are not very good designers. "
Donald Norman
People
Very
Design
" Readers always seem to think that the author has some control over the design of their books. "
Donald Norman
Over
Always
Control
" A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment? "
Donald Norman
Good
Ethical
Environment
" In my opinion, no single design is apt to be optimal for everyone. "
Donald Norman
Apt
Opinion
Everyone
" Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. "
Donald Norman
Learning
Show
Tie
" I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function. "
Donald Norman
Size
Simplicity
Life
" As for all those mistakes I make - they are on purpose - to teach you how to deal with them. "
Donald Norman
Purpose
Deal
How
" Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. "
Donald Norman
Get
Information
Better
" Beauty and brains, pleasure and usability - they should go hand in hand. "
Donald Norman
Go
Beauty
Brains
" I prefer design by experts - by people who know what they are doing. "
Donald Norman
Prefer
Know
Design
" I believe that robots should only have faces if they truly need them. "
Donald Norman
Only
Robots
I Believe
" You won't catch me giving clear lectures. "
Donald Norman
Catch
Clear
Giving
" User-centered design means working with your users all throughout the project. "
Donald Norman
Design
Means
Project
" I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. "
Donald Norman
People
Love
Looking
" Sure, one can always get the students to relax and be happy - entertained, but although being laid back and relax can also lead to creativity, mostly it means that nothing much gets done. "
Donald Norman
Be Happy
Creativity
Done
" Also note that invariably when we design something that can be used by those with disabilities, we often make it better for everyone. "
Donald Norman
Disabilities
Design
Better
" The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome. "
Donald Norman
Overcome
Emotion
Important
" It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. "
Donald Norman
Perfect
Information
Goes