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" A lot of people don't want to know, but I'd like to know if I have a 10 percent or a 90 percent chance of developing Alzheimer's some day. If I know I'm likely to develop it, I'm certainly going to start looking around right now to find if there is something that I can do to offset it. "

Rick Smolan

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People

Chance

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" Big Data is just that - big. But, it's a term that is largely misunderstood and difficult to explain. "

" I think that we have to have the ability to decide what we share and what we don't. "

Rick Smolan

I Think

Ability

" My father said, 'You should do 'A Day in the Life of Medicine.' A book about how the human race wants to heal itself in new ways. "

" I'm not very good at science or math, even though I pretend. And I'm not very good at teaching. I'm not very patient. "

" Photographers have always been each other's biggest fans. "

" Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that. "

" As individuals, we have very little say about how our data is being used. I'm not worried about the privacy implications of it so much. But it seems to me that, as an individual, if I'm the one generating the data, I should have some kind of say in how it's going to be used. "

Rick Smolan

Individual

Kind

" The way they heat their homes in Korea is to put bricks under the floors, so the heat actually radiates from underneath the floor. "

" Programmers have been wandering out and shooting a shotgun into the night sky and hoping they hit something, and I end up paying $150 for channels full of nothing I want to watch. "

" If you ask anyone on any street corner in the world what the Soviet Union looks like, they would probably have very strong opinions. And they probably would be wrong. "

" How do you photograph a gadget in a new, and not boring, way? You have to get away from people sitting in front of a computer. You have to get a look at the digital signature. "

" Those who fear that we are losing our individualism couldn't be more wrong: Americans have never been more free to create and recreate themselves. "

" Some of the pictures in 'The Human Face of Big Data' will bring tears to your eyes; others are so surprising or memorable that you just have to show them to your friends and family. "

" The 'America at Home' project was aimed at being the most extensive record of American home life ever attempted, and we were amazed at how many people were willing to participate as photographers or to welcome the photographers into their homes. "

" The goal of 'Data Detectives' is to spark the imagination of students around the globe by making them think about new technologies that will impact humanity in ways similar to language and art. "

" I think we're going to have auxiliary hard drives to offload our memories. "

" I was voted least likely to manage a business when I was at Dickinson College. "

" I wonder if 50 years from now we'll look back, and maybe Julian Assange will be the hero and J. Edgar Hoover will be the enemy of the state. "

" There's a company in Boston called Ginger IO that has a smartphone app that can predict, two days before you get depressed, that you're going to get depressed. "

" You can't talk about big data without talking about things like privacy and ownership. "

Rick Smolan

Privacy

Data

" The hard thing about the book world is that you never know whether 10 people or a million people will find it interesting. "

" A tiny apartment might hold three generations of an immigrant family. "

" My company, Against All Odds Productions, has done print on demand; we were the first to do a book with a CD-ROM in the early 1990s. We do custom covers. It's always fun to do something new. "

" Some people think that Facebook is fantastic; other people are very worried about it. "

" My dad was actually against me being a photographer. He thought it was a dead-end job and that you end up doing baby pictures and weddings. "

" I'm not a computer person at all. I only know how to turn them on. I'm not a programmer. I couldn't program my way out of a paper bag. "

" The people who are thinking most about big data right now are corporations and governments. "

" There are a number of fascinating stories included in 'The Human Face of Big Data' that represent some of the most innovative applications of data that are shaping our future. "

" The ability to collect, analyze, triangulate and visualize vast amounts of data in real time is something the human race has never had before. This new set of tools, often referred by the lofty term 'Big Data,' has begun to emerge as a new approach to addressing some of the biggest challenges facing our planet. "