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" Advertising is the life of trade. "

Calvin Coolidge

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" We cannot do everything at once, but we can do something at once. "

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" It is only when men begin to worship that they begin to grow. "

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" There is no force so democratic as the force of an ideal. "

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" Christmas is not a time nor a season, but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas. "

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" The government of the United States is a device for maintaining in perpetuity the rights of the people, with the ultimate extinction of all privileged classes. "

Calvin Coolidge

" Ultimately property rights and personal rights are the same thing. "

Calvin Coolidge

" When a great many people are unable to find work, unemployment results. "

Calvin Coolidge

" When people are bewildered they tend to become credulous. "

Calvin Coolidge

" If I had permitted my failures, or what seemed to me at the time a lack of success, to discourage me I cannot see any way in which I would ever have made progress. "

Calvin Coolidge

" The slogan 'press on' has solved and always will solve the problems of the human race. "

Calvin Coolidge

" When more and more people are thrown out of work, unemployment results. "

Calvin Coolidge

" If you don't say anything, you won't be called on to repeat it. "

Calvin Coolidge

" I have found it advisable not to give too much heed to what people say when I am trying to accomplish something of consequence. Invariably they proclaim it can't be done. I deem that the very best time to make the effort. "

Calvin Coolidge

" When large numbers of men are unable to find work, unemployment results. "

Calvin Coolidge

" If you see ten troubles coming down the road, you can be sure that nine will run into the ditch before they reach you. "

Calvin Coolidge

" In the discharge of the duties of this office, there is one rule of action more important than all others. It consists in never doing anything that someone else can do for you. "

Calvin Coolidge

" Economy is the method by which we prepare today to afford the improvements of tomorrow. "

Calvin Coolidge

" Those who trust to chance must abide by the results of chance. "

Calvin Coolidge

" Mass demand has been created almost entirely through the development of advertising. "

Calvin Coolidge

" One with the law is a majority. "

Calvin Coolidge

" You can't know too much, but you can say too much. "

Calvin Coolidge

" The right thing to do never requires any subterfuge, it is always simple and direct. "

Calvin Coolidge

" Men speak of natural rights, but I challenge any one to show where in nature any rights existed or were recognized until there was established for their declaration and protection a duly promulgated body of corresponding laws. "

Calvin Coolidge

" We need more of the Office Desk and less of the Show Window in politics. Let men in office substitute the midnight oil for the limelight. "

Calvin Coolidge

" Never go out to meet trouble. If you just sit still, nine cases out of ten, someone will intercept it before it reaches you. "

Calvin Coolidge

" The man who builds a factory builds a temple, that the man who works there worships there, and to each is due, not scorn and blame, but reverence and praise. "

Calvin Coolidge

" Heroism is not only in the man, but in the occasion. "

Calvin Coolidge

" Industry, thrift and self-control are not sought because they create wealth, but because they create character. "

Calvin Coolidge

" The nation which forgets its defenders will be itself forgotten. "

Calvin Coolidge

" Civilization and profit go hand in hand. "

Calvin Coolidge