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" Mass demand has been created almost entirely through the development of advertising. "
Calvin Coolidge
Development
Advertising
Through
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" Any man who does not like dogs and want them about does not deserve to be in the White House. "
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" After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing and prospering in the world. "
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" Perhaps one of the most important accomplishments of my administration has been minding my own business. "
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" Knowledge comes, but wisdom lingers. It may not be difficult to store up in the mind a vast quantity of facts within a comparatively short time, but the ability to form judgments requires the severe discipline of hard work and the tempering heat of experience and maturity. "
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" I have found it advisable not to give too much heed to what people say when I am trying to accomplish something of consequence. Invariably they proclaim it can't be done. I deem that the very best time to make the effort. "
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" Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind. "
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" Collecting more taxes than is absolutely necessary is legalized robbery. "
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" If I had permitted my failures, or what seemed to me at the time a lack of success, to discourage me I cannot see any way in which I would ever have made progress. "
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" Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent. "
Calvin Coolidge
Alone
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" There is no dignity quite so impressive, and no one independence quite so important, as living within your means. "
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Living
" The slogan 'press on' has solved and always will solve the problems of the human race. "
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Race
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" All growth depends upon activity. There is no development physically or intellectually without effort, and effort means work. "
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Effort
" The nation which forgets its defenders will be itself forgotten. "
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Forgotten
Nation
Defenders
" If you don't say anything, you won't be called on to repeat it. "
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Say
Repeat
Anything
" We need more of the Office Desk and less of the Show Window in politics. Let men in office substitute the midnight oil for the limelight. "
Calvin Coolidge
Window
Men
Need
" It takes a great man to be a good listener. "
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" Advertising is the life of trade. "
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Life
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" The man who builds a factory builds a temple, that the man who works there worships there, and to each is due, not scorn and blame, but reverence and praise. "
Calvin Coolidge
Praise
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Reverence
" When more and more people are thrown out of work, unemployment results. "
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Unemployment
People
Out
" They criticize me for harping on the obvious; if all the folks in the United States would do the few simple things they know they ought to do, most of our big problems would take care of themselves. "
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Care
Big
Know
" The government of the United States is a device for maintaining in perpetuity the rights of the people, with the ultimate extinction of all privileged classes. "
Calvin Coolidge
Extinction
Government
Rights
" When people are bewildered they tend to become credulous. "
Calvin Coolidge
Become
Bewildered
People
" Heroism is not only in the man, but in the occasion. "
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Only
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Man
" It is only when men begin to worship that they begin to grow. "
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" Prosperity is only an instrument to be used, not a deity to be worshipped. "
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Instrument
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" Christmas is not a time nor a season, but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas. "
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Spirit
Christmas
Time
" Economy is the method by which we prepare today to afford the improvements of tomorrow. "
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Economy
Tomorrow
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" I have never been hurt by what I have not said. "
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Hurt
" No man ever listened himself out of a job. "
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Ever
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Job
" To live under the American Constitution is the greatest political privilege that was ever accorded to the human race. "
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American
Constitution
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