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" All of my friends who have younger siblings who are going to college or high school - my number one piece of advice is: You should learn how to program. "

Mark Zuckerberg

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" I don't have an alarm clock. If someone needs to wake me up, then I have my BlackBerry next to me. "

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" A lot of people are focused on taking over the world or doing the biggest thing and getting the most users. I think part of making a difference and doing something cool is focusing intensely. "

Mark Zuckerberg

" Building a mission and building a business go hand in hand. The primary thing that excites me is the mission. But we have always had a healthy understanding that we need to do both. "

Mark Zuckerberg

" We want Facebook to be one of the best places people can go to learn how to build stuff. If you want to build a company, nothing better than jumping in and trying to build one. But Facebook is also great for entrepreneurs/hackers. If people want to come for a few years and move on and build something great, that's something we're proud of. "

Mark Zuckerberg

" If you grew up, and you never had a computer, and you've never used the Internet, and someone asked you if you wanted to buy a data plan, your response would be 'What's a data plan, and why would I want to use this?' "

Mark Zuckerberg

" When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don't make money from as a cost. "

Mark Zuckerberg

" We started off as this platform inside Facebook; and we were pretty clear from the beginning that that wasn't where it was going to end up. A lot of people saw it and asked, 'Why is Facebook trying to get all these applications inside Facebook when the web is clearly the platform?' And we actually agreed with that. "

Mark Zuckerberg

" The connectivity declaration is about uniting the whole industry - a lot of companies that typically compete very fiercely - to push in a coherent direction. "

Mark Zuckerberg

" We want to make it so that anyone, anywhere - a child growing up in rural India who never had a computer - can go to a store, get a phone, get online, and get access to all of the same things that you and I appreciate about the Internet. "

Mark Zuckerberg

" People love photos. Photos originally weren't that big a part of the idea for Facebook, but we just found that people really like them, so we built out this functionality. "

Mark Zuckerberg

" Our philosophy is that we care about people first. "

Mark Zuckerberg

" The thing that's been really surprising about the evolution of Facebook is - I think then, and I think now - that if we didn't do this, someone else would have done it. "

Mark Zuckerberg

" There are good examples of companies - Coca-Cola is one - that invested before there was a huge market in countries, and I think that ended up playing out to their benefit for decades to come. "

Mark Zuckerberg

" Games is probably the biggest industry today that has gone really social, right. I mean, the incumbent game companies are really being disrupted and are quickly trying to become social. And you have companies like Zynga. "

Mark Zuckerberg

" Advertising works most effectively when it's in line with what people are already trying to do. And people are trying to communicate in a certain way on Facebook - they share information with their friends, they learn about what their friends are doing - so there's really a whole new opportunity for a new type of advertising model within that. "

Mark Zuckerberg

" If you go through some big corporate change, it's just not going to be the same. If we sold to Yahoo, they would have done something different; if you want to continue your vision of the company, then don't sell because there's inevitably going to be some change. "

Mark Zuckerberg

" The thing that we are trying to do at facebook, is just help people connect and communicate more efficiently. "

Mark Zuckerberg

" There's a level of service that we could provide when we're just at Harvard that we can't provide for all of the colleges, and there's a level of service that we can provide when we're a college network that we wouldn't be able to provide if we went to other types of things. "

Mark Zuckerberg

" I spend a lot of time just, you know, with my girlfriend and my dog. And I mean, we don't have a lot of furniture in our house, so it's really simple. And we're trying to build products for everyone in the world, right. And you don't want to get isolated to do that. "

Mark Zuckerberg

" The biggest mistake we made as a company was betting too much on HTML5. "

Mark Zuckerberg

" If you're always under the pressure of real identity, I think that is somewhat of a burden. "

Mark Zuckerberg

" People at Facebook are fairly used to the press being nice to us or not nice to us. "

Mark Zuckerberg

" If we're trying to build a world-class News Feed and a world-class messaging product and a world-class search product and a world-class ad system, and invent virtual reality and build drones, I can't write every line of code. I can't write any lines of code. "

Mark Zuckerberg

" In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well. "

Mark Zuckerberg

" Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it. "

Mark Zuckerberg

" Hackathons are these things where just all of the Facebook engineers get together and stay up all night building things. And, I mean, usually at these hackathons, I code too, just alongside everyone. "

Mark Zuckerberg

" I like making things. I don't like getting my picture taken. "

Mark Zuckerberg

" I just think people have a lot of fiction. But, you know, I mean, the real story of Facebook is just that we've worked so hard for all this time. I mean, the real story is actually probably pretty boring, right? I mean, we just sat at our computers for six years and coded. "

Mark Zuckerberg

" Video is growing very quickly on Facebook. A lot of people compare that to YouTube. I think that kind of makes sense. YouTube isn't the only video service, but I think it's the biggest, and it probably makes more sense to compare Facebook video to YouTube rather than Netflix because that's a completely different kind of content. "

Mark Zuckerberg

" I think humans are just hard-wired to process people's faces and understand meaning and expression at such a more granular level than other types of communication. "

Mark Zuckerberg