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" An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is. "
Steve Jobs
Internet
Phone
Today
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" Sometimes life hits you in the head with a brick. Don't lose faith. "
Steve Jobs
Life
Lose
Sometimes
" Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. "
Steve Jobs
Design
Together
Soul
" Design is not just what it looks like and feels like. Design is how it works. "
Steve Jobs
Feels
Just
Looks
" These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that. "
Steve Jobs
Life
Parents
Medical
" I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back. "
Steve Jobs
Life
Apple
My Life
" I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback. "
Steve Jobs
Think
Money
You
" To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. "
Steve Jobs
Years
Company
Ideas
" What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone. "
Steve Jobs
Phone
iPhone
Product
" Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. "
Steve Jobs
Lost
Goals
Copy
" Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. "
Steve Jobs
Inspirational
Heart
Life
" It's not a faith in technology. It's faith in people. "
Steve Jobs
Technology
People
Faith
" The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That's a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long. "
Steve Jobs
Long
You
World
" The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts. "
Steve Jobs
Arts
Apple
Always
" Stay hungry, stay foolish. "
Steve Jobs
Stay
Foolish
Hungry
" It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long. "
Steve Jobs
People
Faith
Long
" And no, we don't know where it will lead. We just know there's something much bigger than any of us here. "
Steve Jobs
Us
Bigger
Here
" The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad. "
Steve Jobs
Too
Compete
Big
" This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now? "
Steve Jobs
Energy
Today
Revolution
" You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent. "
Steve Jobs
Perfection
Guide
Going
" Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields. "
Steve Jobs
People
Science
Great
" We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life. "
Steve Jobs
Know
Life
Things
" We're going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact. "
Steve Jobs
Actions
Computers
Fact
" Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. "
Steve Jobs
Courage
Life
Time
" You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. "
Steve Jobs
Try
New
Ask
" There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook. "
Steve Jobs
Reason
Air
Company
" It is piracy, not overt online music stores, which is our main competitor. "
Steve Jobs
Stores
Music
Online
" Great things in business are never done by one person. They're done by a team of people. "
Steve Jobs
Business
Great
Team
" Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes? "
Steve Jobs
Mercedes
Apple
Bigger
" Throughout my years in business, I discovered something. I would always ask why you do things. The answers that I would invariably get are: 'Oh, that's just the way things are done around here.' Nobody knows why they do what they do. Nobody thinks very deeply about things in business. "
Steve Jobs
Business
Way
Nobody
" And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important. "
Steve Jobs
Important
Saying
Thinking