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" At some major events - your birth and death, for example - while you may be the center of attention, the events are managed by others and are more important to the people around you. "
Steve Blank
You
Attention
Death
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" Only by moving away from the comforts of your conference room to truly engage with and listen to your customers can you learn in depth about their problems, produce features to solve those problems, and learn what drives customers to recommend, approve, and purchase products. "
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" The art of entrepreneurship and the science of Customer Development is not just getting out of the building and listening to prospective customers. It's understanding who to listen to and why. "
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" Persuading employees to let go of old values and beliefs and adopt new ones can be challenging. "
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" Market type influences everything a company does. Strategy and tactics for one market type seldom work for another. "
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" The food replacement category is what it sounds like - companies are substituting plants or food grown in a lab to replace meat, fish, eggs, milk - or, like Soylent, to package nutritionally complete meals into a drink. "
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" First and deadliest of all is a founder's unwavering belief that he or she understands who the customers will be, what they need, and how to sell it to them. "
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