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" Removed from 'Gmail' doesn't necessarily mean removed from all Google servers. In fact, your old emails are the data set from which Google models our behaviors - the real product it is offering its advertisers. "

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" Like most early enthusiasts, I always thought the way the Internet encouraged multitasking made users less vulnerable to manipulation, while simultaneously exploiting even more of our brain's capacity than before. Apparently not. "

Douglas Rushkoff

Internet

Brain

Thought

" The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on. "

" The 'looking forward' so prevalent in the late 1990s was bound to end once the new millennium began. Like some others of that era, I predicted a new focus on the moment, on real experience, and on what things are actually worth right now. Then 9/11 magnified this sensibility, forcing America as a nation to contend with its own impermanence. "

" If the clockwork universe equated the human body with the mechanics of the clock, the digital universe now equates human consciousness with the processing of the computer. We joke that things don't compute, that we need a reboot, or that our memory has been wiped. "

" Your next SMS will probably be around longer, and remain more legible, than your tombstone. For, unlike your tombstone or even your mortal coil, your texts may be worth something. "

Douglas Rushkoff

Your

" Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh. "

" Jobs, as such, are a relatively new concept. People may have always worked, but until the advent of the corporation in the early Renaissance, most people just worked for themselves. They made shoes, plucked chickens, or created value in some way for other people, who then traded or paid for those goods and services. "

" New technologies are wreaking havoc on employment figures - from EZpasses ousting toll collectors to Google-controlled self-driving automobiles rendering taxicab drivers obsolete. "

" Occupy is anything but a protest movement. That's why it has been so hard for news agencies to express or even discern the 'demands' of the growing legions of Occupy participants around the nation, and even the world. "

" Once a teen has been identified as part of the 'target market,' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product. "

" I think the only way to behave is as if nothing is private. And then fight to make what you care about legal and acceptable. "

" Imagine what it would be like if you didn't know that the evening news was funded primarily by 'Big Pharma.' You would actually believe the stuff that they're saying. You might even think those are the stories that matter. "

" Social media is itself as temporary as any social gathering, nightclub or party. It's the people that matter, not the venue. So when the trend leaders of one social niche or another decide the place everyone is socializing has lost its luster or, more important, its exclusivity, they move on to the next one, taking their followers with them. "

" I think there can be a positive sort of futurism even in a presentist society. But I think it's a kind of futurism that envisions augmenting human ability and intellect rather than creating some artificial machine intelligence that displaces us. "

" Like the diminishing beauty returns for a facially paralyzed Botox addict, the more forcefully we attempt to stop the passage of time, the less available we are to the very moment we seek to preserve. "

Douglas Rushkoff

Time

Stop

" If you join the Boy Scouts without understanding the underlying agendas and biases of the organization, you might grow up to believe that being gay is a bad thing. "

" I am much less concerned with whatever it is technology may be doing to people that what people are choosing to do to one another through technology. Facebook's reduction of people to predictively modeled profiles and investment banking's convolution of the marketplace into an algorithmic battleground were not the choices of machines. "

" Files on iTunes - and thus iPods - are incompatible with everything else. Applications on iPhones may only be sold and uploaded through the iPhone store - giving Apple control over everything people put on to the devices they thought they owned. "

" While Google has given away pretty much everything it has to offer - from search and maps to email and apps - this has always been part of its greater revenue model: the pennies per placement it gets for seeding the entire Google universe of search and services with ever more targeted advertising. "

" What makes a great standalone piece of hardware is not the same thing as what makes a great networking device. One can work as an essentially closed system. The other is absolutely dependent on its openness. "

" Microsoft's new OS, Windows 7, may finally be a worthy successor to XP, eliminating the clutter of Vista and letting users get to what they want to use without the fuss. All this, while remaining compatible with their IT departments' demands for scalability and custom implementations. "

" What's it like to envision the ten-thousand-year environmental impact of tossing a plastic bottle into the trash bin, all in the single second it takes to actually toss it? Or the ten-thousand-year history of the fossil fuel being burned to drive to work or iron a shirt? It may be environmentally progressive, but it's not altogether pleasant. "

" Digital technology is both arousing and distancing. We don't look at the users on the other side as people. They aren't - they're just usernames, Facebook photos and Twitter handles. "

" The iPad - contrary to the way most people thought about it - is not a tablet computer running the Apple operating system. It's more like a very big iPhone, running the iPhone operating system. "

" Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles. "

Douglas Rushkoff

Beautiful

Way

" 'Digiphrenia' is really the experience of trying to exist in more than one incarnation of yourself at the same time. There's your Twitter profile, there's your Facebook profile, there's your email inbox. And all of these sort of multiple instances of you are operating simultaneously and in parallel. "

" While learning to code may have once been an arduous or expensive process, the college dropouts who developed Codecademy have democratized coding as surely as Gutenberg democratized text. Anyone can go to Codecademy and start learning and creating code through their simple, fun, interactive window, for free. "

" The tribal community lived in the totality of circular time; the farmers of God's universe understood before and after; workers of the clockwork universe lived by the tick; and we creatures of the digital era must relate to the pulse. "

" As a professional journalist who nonetheless champions a 'people's' Internet, I am happy to compete against the thousands of amateur bloggers out there reporting and commenting on the same stories I do. "

" It's not that MySpace lost and Facebook won. It's that MySpace won first, and Facebook won next. They'll go down in the same order. "

Douglas Rushkoff

Down

First