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" Build something 100 people love, not something 1 million people kind of like. "

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" The office is the laboratory and meeting your users is like going into the field. You can't just stay in the lab. And it's not just asking users what they want, it's about seeing what they're doing. "

" Our shared vision of belonging is the thread that weaves through every touchpoint on Airbnb. "

" Never assume you can't do something. Push yourself to redefine the boundaries. "

" I think the key that makes Airbnb is the fact that we're a community, not just a series of commodities. "

" In June 2010, I moved out of my apartment and I have been mostly homeless ever since, off and on. I just live in Airbnb apartments and I check in every week in different homes in San Francisco. "

" When you start a company, it's more an art than a science because it's totally unknown. Instead of solving high-profile problems, try to solve something that's deeply personal to you. Ideally, if you're an ordinary person and you've just solved your problem, you might have solved the problem for millions of people. "

" Repetition doesn't create memories. New experiences do. "

" Travel is a new experience that can transport you out of your everyday routine to create memories with the ones you love. "

" Airbnb is different from most brands. We're a community of individuals, and yet there's a consistency holding us together through the values we share. We have a common belief in belonging, but everyone's expression of it will naturally always be a little different. "

" Culture is a thousand things, a thousand times. It's living the core values when you hire; when you write an email; when you are working on a project; when you are walking in the hall. "

" People don't use Airbnb overtly to trust people more. They use it because they want to get a better sense of the culture and to save money. A by-product was that they live in someone else's shoes. "

" Our culture is the foundation for our company. "

" Think of the imagination as a giant stone from which we carve out new ideas. As we chip away, our new ideas become more polished and refined. But if you start by editing your imagination, you start with a tiny stone. "

" Customers are willing to try new things, and if you can survive, you will have fewer competitors. It's like entering the eye of the storm. As long as you are strong enough to survive, you can end up in still water by yourself. "

" In summer of 2008, I meet a guy named Michael Seibel. And Michael Seibel says, 'There are these people called angels, and they'll give you money.' The first thing I thought is, 'I can't believe this guy believes in angels.' That's how naive I was. "

" I think I've always been pretty shameless about seeking out people much smarter and much more experienced than me from the very beginning. "

" As children, we have vivid imaginations. We stay up late waiting for Santa Claus, dream of becoming president, and have ideas that defy physics. Then something happens. As we grow older, we start editing our imagination. "

" I think the next big thing in music, and it's kind of because I come from the tech industry, is actually, I think it's the platform... Spotify is incredibly interesting. I think the platform is becoming the star. "

" Belonging has always been a fundamental driver of humankind. "

" The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products. "

" Whatever the press is talking about, they want to keep talking about it. So instead of asking yourself, 'How can I get them to start talking about me?', figure out a way to get yourself involved in what they're already talking about. "

" The stuff that matters in life is no longer stuff. It's other people. It's relationships. It's experience. "

" Culture is simply a shared way of doing something with passion. "

" If you want to create a great product, just focus on one person. Make that one person have the most amazing experience ever. "