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" Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up. "
Simon Mainwaring
Better World
Ground
Up
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" The leverage and influence social media gives citizens are rapidly spreading into the business world. "
Simon Mainwaring
Business
Social Media
Media
" And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well. "
Simon Mainwaring
Capitalism
World
Food
" Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don't need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism. "
Simon Mainwaring
History
Look
Behavior
" Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. "
Simon Mainwaring
Well
Used
Think
" With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. "
Simon Mainwaring
Social Media
Change
Day
" Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. "
Simon Mainwaring
Business
Early
Revolution
" As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. "
Simon Mainwaring
Media
Future
Social Media
" The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again. "
Simon Mainwaring
Information
Time
Social Media
" More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. "
Simon Mainwaring
Work
Responsibility
Positive
" The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. "
Simon Mainwaring
Simple
Gratitude
Thankful
" Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good. "
Simon Mainwaring
Challenges
Powerful
Hope
" Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value. "
Simon Mainwaring
Media
Investment
Value
" When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better. "
Simon Mainwaring
Unique
You
Think
" Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors. "
Simon Mainwaring
Social Media
Start
Ideas
" The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town. "
Simon Mainwaring
Challenge
Consistency
Advertising
" Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. "
Simon Mainwaring
Treat
Social Media
Media
" The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. "
Simon Mainwaring
Stay
Order
Professional
" The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies. "
Simon Mainwaring
Time
Play
Health
" Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports. "
Simon Mainwaring
Build
Status Quo
Desire
" We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. "
Simon Mainwaring
Working Together
Environmental
Control
" As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you're accessible and interested in them. "
Simon Mainwaring
You
Stage
Eye
" Brands must become architects of community. "
Simon Mainwaring
Architects
Become
Community
" Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal. "
Simon Mainwaring
Way
Business
Inspire
" What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. "
Simon Mainwaring
Change
Fountain
Experience
" Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. "
Simon Mainwaring
Social Media
World
Face
" For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. "
Simon Mainwaring
Storytelling
Brand
Embrace
" Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. "
Simon Mainwaring
Trust
Age
Government
" There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention. "
Simon Mainwaring
Family
Information
Need
" In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty. "
Simon Mainwaring
Effort
Lose
Loyalty
" There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking. "
Simon Mainwaring
Today
Thinking
Social Media