Home
Authors
Tags
App
Get QuoteDark Inspirational Quotes App
" The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. "
Simon Mainwaring
Stay
Order
Professional
Related Quotes:
" If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live. "
Simon Mainwaring
Live
Capitalism
Healthy
" When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field. "
Simon Mainwaring
Ideas
New
People
" Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. "
Simon Mainwaring
Trust
Age
Government
" What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. "
Simon Mainwaring
Change
Fountain
Experience
" However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism. "
Simon Mainwaring
Thinking
Political
Great
" One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. "
Simon Mainwaring
Challenges
Social Media
Media
" More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. "
Simon Mainwaring
Work
Responsibility
Positive
" It is a truly powerful phenomenon when a brand makes a stand for what it believes in. "
Simon Mainwaring
Powerful
Brand
Truly
" Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling. "
Simon Mainwaring
Service
Media
Social Media
" The false separation between living and giving must end. "
Simon Mainwaring
Living
Separation
End
" In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty. "
Simon Mainwaring
Effort
Lose
Loyalty
" How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? "
Simon Mainwaring
Value
Experience
Positive
" The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared. "
Simon Mainwaring
Way
Data
Google
" Work with your competitors when the interest of the community and planet are at stake. "
Simon Mainwaring
Your
Community
Planet
" No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. "
Simon Mainwaring
Challenges
New
Simple
" Often motivated by a desire to maintain the existing status quo, sloth almost cost the U.S. its auto industry, as it refused for decades to build fuel-efficient cars to compete with Japanese, Korean and European imports. "
Simon Mainwaring
Build
Status Quo
Desire
" Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose. "
Simon Mainwaring
Want
Today
Respect
" Your computer needn't be the first thing your see in the morning and the last thing you see at night. "
Simon Mainwaring
Morning
See
You
" Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior. "
Simon Mainwaring
Now
Push
Reward
" In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism. "
Simon Mainwaring
Responsibility
Business
Social Media
" As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies. "
Simon Mainwaring
Business
People
Connected
" Millions of people are falling out of the middle class into the ranks of the poor. "
Simon Mainwaring
Falling
Middle
Poor
" Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. "
Simon Mainwaring
End
Goals
Community
" As we all know, lasting relationships can't be rushed. "
Simon Mainwaring
Lasting
Rushed
Relationships
" Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace. "
Simon Mainwaring
You
Employees
Leadership
" For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. "
Simon Mainwaring
Storytelling
Brand
Embrace
" Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. "
Simon Mainwaring
Together
Work
Collaboration
" There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. "
Simon Mainwaring
Growing
Meaningful
Place
" When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better. "
Simon Mainwaring
Unique
You
Think
" What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally. "
Simon Mainwaring
Business
Society
Clear