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" Consumers want a better world, not just better widgets. "
Simon Mainwaring
Want
Just
Better
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" Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good. "
Simon Mainwaring
Conflict
Democracy
Good
" Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. "
Simon Mainwaring
Together
Work
Collaboration
" Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace. "
Simon Mainwaring
Social Media
World
Face
" Social media is not about the exploitation of technology but service to community. "
Simon Mainwaring
Service
Community
Media
" If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live. "
Simon Mainwaring
Live
Capitalism
Healthy
" CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large. "
Simon Mainwaring
Role
Community
Company
" The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again. "
Simon Mainwaring
Information
Time
Social Media
" Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace. "
Simon Mainwaring
Business
Early
Revolution
" Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. "
Simon Mainwaring
End
Goals
Community
" Millions of people are falling out of the middle class into the ranks of the poor. "
Simon Mainwaring
Falling
Middle
Poor
" Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. "
Simon Mainwaring
Your
Voice
Tone
" What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience. "
Simon Mainwaring
Change
Fountain
Experience
" The keys to brand success are self-definition, transparency, authenticity and accountability. "
Simon Mainwaring
Success
Accountability
Brand
" One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. "
Simon Mainwaring
Challenges
Social Media
Media
" In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism. "
Simon Mainwaring
Responsibility
Business
Social Media
" More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized. "
Simon Mainwaring
Work
Responsibility
Positive
" There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? "
Simon Mainwaring
Work
Challenge
Social Media
" A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable. "
Simon Mainwaring
Government
Debt
World
" Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn. "
Simon Mainwaring
World
Virtue
Street
" Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter. "
Simon Mainwaring
Purpose
Reach
Values
" When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. "
Simon Mainwaring
Environmental
Thinking
People
" Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose. "
Simon Mainwaring
Want
Today
Respect
" Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others. "
Simon Mainwaring
Trust
Age
Government
" Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. "
Simon Mainwaring
Information
World
More
" Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. "
Simon Mainwaring
Speak
Loyalty
Honor
" The leverage and influence social media gives citizens are rapidly spreading into the business world. "
Simon Mainwaring
Business
Social Media
Media
" Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling. "
Simon Mainwaring
Service
Media
Social Media
" Ultimately, it's possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit. "
Simon Mainwaring
Media
Best
Community
" Brands must become architects of community. "
Simon Mainwaring
Architects
Become
Community
" As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face. "
Simon Mainwaring
Information
Social Media
Media