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" Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling. "
Simon Mainwaring
Service
Media
Social Media
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" We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease. "
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" Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing. "
Simon Mainwaring
Challenge
Push
Relationships
" Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet. "
Simon Mainwaring
Information
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" The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action. "
Simon Mainwaring
Social Media
Media
People
" Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well. "
Simon Mainwaring
Well
Used
Think
" Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal. "
Simon Mainwaring
Way
Business
Inspire
" Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy. "
Simon Mainwaring
Reach
Technology
Hope
" Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred. "
Simon Mainwaring
Treat
Social Media
Media
" As we all know, lasting relationships can't be rushed. "
Simon Mainwaring
Lasting
Rushed
Relationships
" Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. "
Simon Mainwaring
Speak
Loyalty
Honor
" A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. "
Simon Mainwaring
Want
Way
Seriously
" The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. "
Simon Mainwaring
Government
Meet
Time
" The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. "
Simon Mainwaring
Nature
Technology
Will
" The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared. "
Simon Mainwaring
Way
Data
Google
" The false separation between living and giving must end. "
Simon Mainwaring
Living
Separation
End
" In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks. "
Simon Mainwaring
Today
World
Best
" Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media). "
Simon Mainwaring
Divorce
Impact
Job
" As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face. "
Simon Mainwaring
Information
Social Media
Media
" The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. "
Simon Mainwaring
More
Value
Expression
" In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism. "
Simon Mainwaring
Responsibility
Business
Social Media
" When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude. "
Simon Mainwaring
Job
Positive
Brand
" No one doubts the enormity of the social challenges we face around the world but one critical element of our response must be the generation of new thinking and ideas. Yet creating the conditions that make this possible is not simple. "
Simon Mainwaring
Challenges
New
Simple
" Consumers want a better world, not just better widgets. "
Simon Mainwaring
Want
Just
Better
" Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another. "
Simon Mainwaring
Together
Work
Collaboration
" More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. "
Simon Mainwaring
Ability
Buying
Influence
" There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers. "
Simon Mainwaring
Growing
Meaningful
Place
" The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town. "
Simon Mainwaring
Challenge
Consistency
Advertising
" CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large. "
Simon Mainwaring
Role
Community
Company
" The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen. "
Simon Mainwaring
Simple
Gratitude
Thankful
" When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change. "
Simon Mainwaring
Environmental
Thinking
People