Get QuoteDark Inspirational Quotes App

" Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms. "

Simon Mainwaring

Related Quotes:

" Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging. "

Simon Mainwaring

" Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors. "

Simon Mainwaring

" However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism. "

Simon Mainwaring

" Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose. "

Simon Mainwaring

" More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance. "

Simon Mainwaring

" More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors. "

Simon Mainwaring

" As more people use social media to tell the story of the future, the wants and needs of more people will be reflected. "

Simon Mainwaring

" If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story. "

Simon Mainwaring

" One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start. "

Simon Mainwaring

" Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases. "

Simon Mainwaring

" The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause. "

Simon Mainwaring

" We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society. "

Simon Mainwaring

Working Together

" Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds. "

Simon Mainwaring

" How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive? "

Simon Mainwaring

" The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant. "

Simon Mainwaring

" Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society. "

Simon Mainwaring

" It is a truly powerful phenomenon when a brand makes a stand for what it believes in. "

Simon Mainwaring

" Brands must become architects of community. "

Simon Mainwaring

" There are many individuals, companies and even countries operating in what I call a 'me first' mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy. "

Simon Mainwaring

" The currency of universal values make brands innately sharable. "

Simon Mainwaring

" A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill. "

Simon Mainwaring

" The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force. "

Simon Mainwaring

" Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good. "

Simon Mainwaring

" Your computer needn't be the first thing your see in the morning and the last thing you see at night. "

Simon Mainwaring

" The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking? "

Simon Mainwaring

" As we all know, lasting relationships can't be rushed. "

Simon Mainwaring

" The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers. "

Simon Mainwaring

" Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior. "

Simon Mainwaring

" With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play. "

Simon Mainwaring

" Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers. "

Simon Mainwaring