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" Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people. "

Thomas J. Watson

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" Over the past 20 years, I have noticed that the most flexible, dynamic, inquisitive minds among my students have been industrial design majors. Industrial designers are bracingly free of ideology and cant. The industrial designer is trained to be a clear-eyed observer of the commercial world - which, like it or not, is modern reality. "

" It is so important to be really true to yourself in design, and I am. "

" I feel like the business side came more naturally to me along with the product design side, but managing and effectively leading large organizations of people is something that is perpetually challenging and the topic on which I am constantly looking for good advice. "

Stewart Butterfield

" I believe consistency and orthogonality are tools of design, not the primary goal in design. "

Yukihiro Matsumoto

" Design is not just what it looks like and feels like. Design is how it works. "

" As a designer, design director or any creative person, you have to hire great people, support them and make them feel comfortable so they can contribute and give you their best. "

" There are lots of examples of routine, middle-skilled jobs that involve relatively structured tasks, and those are the jobs that are being eliminated the fastest. Those kinds of jobs are easier for our friends in the artificial intelligence community to design robots to handle them. They could be software robots; they could be physical robots. "

Erik Brynjolfsson

" If you're a devoted collector of design, you seek out objects you can love to live with but also live in. "

" For me, if I can design beautiful things that have the price be lower, I am thrilled. "

" To design is to communicate clearly by whatever means you can control or master. "

" Design and style should work toward making you look good and feel good without a lot of effort so you can get on with the things that matter. "

" The actual tragedies of life bear no relation to one's preconceived ideas. In the event, one is always bewildered by their simplicity, their grandeur of design, and by that element of the bizarre which seems inherent in them. "

" It is not that you do wrong by design, but that you should never do right by mistake. "

" The aim of being a good designer is to have an influence. If you design furniture or lifestyle, you should influence the way people evolve globally. It's good to have an influence. "

Olivier Theyskens

" I'm not a size 0, and I'm nowhere close to it. But, I don't want anyone to know what I am so I like to design clothes so you don't know what's going on under there. "

" Design-wise, I look at everything. If I don't personally design it, I'll review it. I'm kind of creative director of the firm. "

" We all have our preferences - some people go for birds - but for me, there's just something about the wolf; the design of it is really aesthetically pleasing. "

" Fashion fades, only style remains the same. "

" I love to paint. And I have another profession - an interior design business. "

Mary Steenburgen

" Food is one part of the experience. And it has to be somewhere between 50 to 60 percent of the dining experience. But the rest counts as well: The mood, the atmosphere, the music, the feeling, the design, the harmony between what you have on the plate and what surrounds the plate. "

" About half my designs are controlled fantasy, 15 percent are total madness and the rest are bread-and-butter designs. "

" I'm a perfectionist. And that's served me very well in my career. It allows me to handle these large, complex problems without letting things fall through the cracks... That is the mentality you have to have to attack these complex problems of chip design, for example, when you're overwhelmed with complexity. "

" I'm also interested in pets with alopecia. And design. I'm surprised I haven't gone through with a homeware brand. The bedding, the comforters, the candles, the this and that. I would like to design everything. "

Lisa Vanderpump

" We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop. "

" We have contributed through Indian culture; so many international collections are Indian-inspired. Why we don't make an international impact? We have talent, but we have not leveraged it, not married commerce to design. "

" Watching my dad, Ralph Lauren, design clothes when I was young, I was always inspired. "

" Great French design is often about unexpected touches. "

" It's funny now how much we look at - whatever you want to call it: art, design, culture stuff, film - online, and how in the online world, you're instantly global. "

" Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature. "

" Juicero is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous. "