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" Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling. "

Peter Zumthor

Heart

Fire

Deep

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" As a director, I design every movie to be true to itself, and damn it if they like it, and damn it if they don't. "

" In just six weeks from the time the design was started, we had the motor on the block testing its power. "

" To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry. "

Paul Rand

Meaning

Design

" I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style. "

" I'm constantly thinking about design, shapes, patterns and colors, so I just want to be more of a blank canvas. But there is a comfort in knowing what you're going to wear, and that probably comes from Catholic school, where I wore a uniform for 10 years. "

" Good design should be honest. "

" Designing is my hobby. If I didn't do what I do for a living - at some point when I don't do this for a living - I'll probably just do design work. I love finding really special pieces of furniture. "

" There's a perennial debate about whether the propagandistic tripe produced by establishment media outlets is shaped more by evil or by stupidity. Personally, I think it's both: a healthy dose of each is needed. The system design is malicious, while those who serve as its public face are generally vacant. "

" I often read nonfiction with a pencil in hand. I love the feel, the smell, the design, the weight of a book, but I also enjoy the convenience of my Kindle - for travel and for procuring a book in seconds. "

" Every project that you write about or read about, it goes through years of hard work. We write a screenplay; we design. Then you submit those and the budget, and it's out of your hands. "

" We must look for ways to be an active force in our own lives. We must take charge of our own destinies, design a life of substance and truly begin to live our dreams. "

" My job at the end of the day is to design timeless, desirable, beautiful products. It's not about just designing a bunch of organic jumpers. I have a balance within the brand. If you try to create something people enjoy, and it happens to be made in a responsible way, then that's when you can really strike an incredible balance. "

" I tried a dozen different modifications that were rejected. But they all served as a path to the final design. "

" The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. "

Steve Jobs

Design

Understand

" I'm a big believer in the emotion of design, and the message that's sent before somebody begins to read, before they get the rest of the information; what is the emotional response they get to the product, to the story, to the painting - whatever it is. "

" Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly. "

" I have high hopes that GIS will become increasingly relevant for landscape architects as we make the tools easier to use for the design process of just inventory and mapping. "

" I had given a presentation on design and happiness for quite a long while at design conferences. I had found thinking about the topic helpful for my own practice, as it forced me to consider the fundamentals, and the feedback from the audience was always enthusiastic. "

" To me, design and style should work toward making you look good and feel good without a lot of effort - so you can get on with the things that matter. "

" The real opportunity is to harness the inventive power of the world to locally design and produce solutions to local problems. "

" Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well. "

" I have always loved aeroplanes and spacecraft and the design element. "

" Ultimately we may still ask, why can't humans design a perfect society? "

" A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. "

Antoine de Saint-Exupery

Left

Nothing

Perfection

" Building design isn't trendy. "

" When I design, I think about the desire someone might have for it and why. I want them to fall in love with it. "

" When you as a designer design something that burdens a community with maintenance and old world technology, basically failed developed world technology, then you will crush that community way beyond bad design; you'll destroy the economics of that community, and often the community socially is broken. "

" There is a voice, and there is a DNA to how I design. "

" Design can have such a positive impact on the way people live and on their relationships and moods. "

" Today, tomorrow and every day, we will see at least 2,000 young children killed or seriously injured on the world's roads. This is unacceptable, preventable, and we have to stop it. We have the vaccines for this disease: helmets, seatbelts, speed enforcement, safe road design. We just need to use them. "