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" From the start, I used a different kind of girl in Nars campaign images. My choice to use models of colour such as Alek Wek, Naomi Campbell and Karen Park Goude was absolutely a deliberate one. I felt that makeup was universal and should apply to everybody. "

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" My mother and my two grandmothers, I was lucky to have three women around me growing up that were very special, very elegant women, very beautiful women. They were my first step into the beauty world, let's say, and then the fashion world, of course. "

Francois Nars

Step

Beautiful

Beauty

" Find your own way, have an open spirit, and believe in your own beauty. "

" I've always loved the way movie stars in the Forties looked when they were off set. Shot poolside or at their home, they always wore a matte red lipstick with practically no foundation - it was how they wore makeup in real life. "

" It's more fun to have a name rather than a number. I think this gives our products a personality. I get the names from literature, movies, opera, traveling, nature, poetry, sometimes even the street. I keep a small book that I write in. I wake up in the middle of the night and jot down a name for a lipstick or an eyeshadow. "

" My goal was always to make the girl look real and look beautiful. It didn't matter how much makeup. Sometimes it was none at all. "

" A woman who hides behind a mask of makeup is still going to have to take it off at some point... and deal with reality. "

" I'm always looking to the lightweight superproduct that you apply and almost don't see. That's the ultimate, at least for me. "

Francois Nars

Always

Looking

" I was spoiled growing up in the 1970s because magazines were publishing the photographs of Helmut Newton and Guy Bourdin without compromise. You really felt that sense of freedom through their images. "

" It's not that I'm easily shocked. It takes a lot to shock me. And wildness I like. But vulgarity shocks me. "

" I'm always scared of trends. The runways are always so trend-oriented, but I always feel for the women. The real women that buy cosmetics want to see the trends, but they don't necessarily go for them. And I always encourage women to find what looks best on them. "

" There was a time when you would dream about, say, movie stars. Now, you virtually follow them into their bathroom when they're going to the loo. "

" We are not afraid to be a bit different, to make shades that are bold. "

" Go with what you're attracted to. "

Francois Nars

Attracted

You

" I like shocking, but I don't like to shock as an automatic process. Sometimes it happens, but it's not my main drive. "

" It's one thing to read about how makeup is applied. It's another thing altogether to watch it being put on. "

" My mother never wore much make-up, and she was a kind of natural beauty; she knew just how to enhance what she had. "

" I have always been attracted to faces that are different. "

" I'll keep creating modern, deep, rich and adventurous colors and products that inspire creative expression every day. "

" I remember this time I worked with Linda Evangelista on a shoot for Richard Avedon. I just put grease on her face, and it was beautiful. "

" I love to collaborate with artists, like Guy Bourdin and Steven Klein, who don't have any boundaries. "

" I think less is more when it comes to make-up; this really helps achieve a lighter complexion. Heavy make-up creates a canvas and can dull the skin. "

Francois Nars

Achieve

Less Is More

" A fresh face with a red lip is timeless. It's supermodern and relaxed but very chic. "

" I always had a vision about beauty in general, so probably that's what really drove me into that direction of creating a makeup brand. "

Francois Nars

Beauty

Makeup

" My mother hated foundation; she hated having a mask on her face - and she pushed me to build my own vision and concept of beauty for women. "

" Makeup can make a woman look more beautiful at every age. "

" I launched NARS with 12 shades of lipsticks, and many, many launches later, I'm still most proud of our lipsticks. "

" Makeup is an accessory to fashion. You buy a bag, you buy shoes, you put on eyeliner, you buy a lipstick, makeup compliments the clothes. "

" Women don't want to feel like they're wearing makeup. I hope I was partly responsible for that. "

" Looking at flowers, simple things in life. I don't need to look at gold and a castle; sometimes its very simple things that are very beautiful. I am keeping my eyes fresh to find beauty in many places, and in gold, too, sometimes! "

" I made contours and all that, but in real life, you have to be very careful with that because you can go out in the street and look terrible. All those girls who show how to do contour, they do it quite well, but they're like makeup artists. They're in artificial light. "