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" I made contours and all that, but in real life, you have to be very careful with that because you can go out in the street and look terrible. All those girls who show how to do contour, they do it quite well, but they're like makeup artists. They're in artificial light. "

Francois Nars

You

Street

Makeup

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" I never stop thinking about names of products. It's a process that happens 24 hours a day. "

" I photographed Alek Wek. She was amazing, and nobody knew about her then. It was a really strong photograph of her. "

" Even with - the best make-up in the world won't look good if you don't cleanse and exfoliate and have a good basic regime. This is why one of my goals has always been to create a skincare line. "

" I have always been attracted to faces that are different. "

" In America, when I first came here, they were used to wearing more make-up - thicker foundation, more Max Factor, that sort of thing. But you have to know who you are and what you look like: if you know yourself a little bit, you don't need to follow trends. "

" Some people put a lot of fuss around them. I'm not an entertainer. Let's not get things confused. "

" I was spoiled growing up in the 1970s because magazines were publishing the photographs of Helmut Newton and Guy Bourdin without compromise. You really felt that sense of freedom through their images. "

" There was a time when you would dream about, say, movie stars. Now, you virtually follow them into their bathroom when they're going to the loo. "

" I really wanted to have a different approach of beauty because when I came to America, they were still heavily, heavily plastic. The ads were so heavily retouched. "

" I met Iman and Jerry Hall and all those girls in the late Seventies right when I started working at the fashion shows in Paris as an assistant. "

" Women are being more experimental with eye color. "

Francois Nars

Color

Women

" I'll keep creating modern, deep, rich and adventurous colors and products that inspire creative expression every day. "

" I think there was a freedom in the 1920s and 1930s: a certain liberty and evolution of women. "

" We are not afraid to be a bit different, to make shades that are bold. "

" I fell in love with New York. I moved here 25 years ago in 1984 after I lived in Paris for six years. In the 1980s, it was the place to be. Here I was able to create NARS, which I would not have been able to create if I stayed in France. "

" Having worked with so many of the geniuses, I'd learned so much. It's the best sort of photography school, to work with people like Penn or Avedon or Meisel. "

" It's more fun to have a name rather than a number. I think this gives our products a personality. I get the names from literature, movies, opera, traveling, nature, poetry, sometimes even the street. I keep a small book that I write in. I wake up in the middle of the night and jot down a name for a lipstick or an eyeshadow. "

" I thought make-up was a very sensual thing. "

" It was the early Seventies, and I discovered makeup by going through my mother's fashion magazines. I fell in love with the photos, the models, the fashion. "

" I always had a vision about beauty in general, so probably that's what really drove me into that direction of creating a makeup brand. "

Francois Nars

Beauty

Makeup

" Kate Moss makes you dream. She has such a passion for art and the creative process. "

" We don't tell women how to look but give them the products and inspiration they need to feel and look beautiful. "

" My goal was always to make the girl look real and look beautiful. It didn't matter how much makeup. Sometimes it was none at all. "

" I never thought make-up was like brain surgery. "

Francois Nars

Brain

Never

" I'm always scared of trends. The runways are always so trend-oriented, but I always feel for the women. The real women that buy cosmetics want to see the trends, but they don't necessarily go for them. And I always encourage women to find what looks best on them. "

" Looking at flowers, simple things in life. I don't need to look at gold and a castle; sometimes its very simple things that are very beautiful. I am keeping my eyes fresh to find beauty in many places, and in gold, too, sometimes! "

" Makeup is very important for a show. It's really an accessory on the runway. You have to be sure that it fits the clothes. "

" My mother hated foundation; she hated having a mask on her face - and she pushed me to build my own vision and concept of beauty for women. "

" It's one thing to read about how makeup is applied. It's another thing altogether to watch it being put on. "

" When I was a kid, I loved photography, and I loved makeup. "