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" I've always loved the way movie stars in the Forties looked when they were off set. Shot poolside or at their home, they always wore a matte red lipstick with practically no foundation - it was how they wore makeup in real life. "

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" I had no connections, and the fashion world was a closed elite. So my mother made appointments for herself with three top Parisian makeup artists and spoke highly about me... she was my first publicist! "

Francois Nars

World

Fashion

" Find your own way, have an open spirit, and believe in your own beauty. "

" My vision was to create makeup that was more transparent but with formulas that last. I follow my instincts - it's all very spontaneous! "

" Working on fashion shows, you work with the designer and try to read his brain - what was in the creative process, what images did he have in his head? "

" A fresh face with a red lip is timeless. It's supermodern and relaxed but very chic. "

" People have to learn that everybody is the same. If you wake up in the morning, even if you're a movie star, you look like everybody else. The reality is that makeup is there to help. That's what it's for. "

" A woman who hides behind a mask of makeup is still going to have to take it off at some point... and deal with reality. "

" My mother never wore much make-up, and she was a kind of natural beauty; she knew just how to enhance what she had. "

" We are not afraid to be a bit different, to make shades that are bold. "

" I was spoiled growing up in the 1970s because magazines were publishing the photographs of Helmut Newton and Guy Bourdin without compromise. You really felt that sense of freedom through their images. "

" It's very hard for me to photograph someone when I'm not attracted by who they are. "

" I thought make-up was a very sensual thing. "

" Looking at flowers, simple things in life. I don't need to look at gold and a castle; sometimes its very simple things that are very beautiful. I am keeping my eyes fresh to find beauty in many places, and in gold, too, sometimes! "

" I launched NARS with 12 shades of lipsticks, and many, many launches later, I'm still most proud of our lipsticks. "

" I think if you take good care of your skin, you can achieve better make-up. "

" Kate Moss makes you dream. She has such a passion for art and the creative process. "

" It's one thing to read about how makeup is applied. It's another thing altogether to watch it being put on. "

" I've seen makeup destroy people and make them look bad if it's badly done. "

" It's not that I'm easily shocked. It takes a lot to shock me. And wildness I like. But vulgarity shocks me. "

" I wanted to be a make up artist. I did it, and the road that I took was quite good. "

Francois Nars

Good

Make

" I like shocking, but I don't like to shock as an automatic process. Sometimes it happens, but it's not my main drive. "

" I can't remember the first time, but I've worked with supermodels almost from day one. "

" Women don't want to feel like they're wearing makeup. I hope I was partly responsible for that. "

" My goal was always to make the girl look real and look beautiful. It didn't matter how much makeup. Sometimes it was none at all. "

" I'll keep creating modern, deep, rich and adventurous colors and products that inspire creative expression every day. "

" Sometimes I'm attracted to more odd girls with stronger faces and features or a softer beauty with a lot of character. "

" Women are very unpredictable. "

" I'm not so interested in perfect, plastic beauty, and I think it translates in the girls I've shot over the years for Nars, from Guinevere to Iris to Mariacarla. I love those girls. I love the more interesting faces, with maybe a strange nose, not just the Texan blonde. By picking those girls, I think it's changed what I've seen in other campaigns. "

" I met Iman and Jerry Hall and all those girls in the late Seventies right when I started working at the fashion shows in Paris as an assistant. "

" I think there was a freedom in the 1920s and 1930s: a certain liberty and evolution of women. "