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" Goodwill and reputation are intangibles, but they are the keys to business success. Since they are also inexorably linked to social values, it follows that a change in social norms will have a significant impact on profits. "

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" We must embrace a new agenda based on inclusiveness; a commitment to reconnecting the social and the economic; a relinking of the latter to a plausible redistributive system; and a determination to ensure that everyone has access to justice. All these things are within our reach. "

Noreena Hertz

New

Justice

Determination

" Debt vultures are really the scum at the bottom of the pond. These are guys who buy up the debts of the world's poorest countries on the secondary market. You can go buy debts of a country like Peru, for example, at a real discount. Why? Because people think that the debts won't be repaid. "

" Transparency, accountability and sustainability have become the slogans of the market leaders. Companies carry out environmental and social audits to court the consumer, and even the bluest chips woo organisations such as Greenpeace and Amnesty. "

" As an economist specializing in the global economy, international trade and debt, I have spent most of my career helping others make big decisions - prime ministers, presidents and chief executives - and so I'm all too aware of the risks and dangers of poor choices in the public as well as the private sphere. "

" We need to have much clearer regulations on things like corporate funding of scientific research. Things need to be made explicit which are implicit. "

" In an age that is sometimes nowadays frightening or confusing, we feel reassured by the almost parental-like authority of experts who tell us so clearly what it is we can and cannot do. "

" Stress makes us prone to tunnel vision, less likely to take in the information we need. Anxiety makes us more risk-averse than we would be regularly and more deferential. "

Noreena Hertz

Information

Stress

" If power lies more and more in the hands of corporations rather than governments, the most effective way to be political is not to cast one's vote at the ballot box, but to do so at the supermarket or at a shareholders' meeting. When provoked, corporations respond. "

" I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media. "

" Most of us are 'ultraconformists' when it comes to who we are most likely to follow... to socialise with, or even who we are most likely to hire. "

Noreena Hertz

Most

Who

" If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it? "

" With clothing being designed that allows you to be hugged virtually, video conferencing becoming ever sharper, and our social and romantic lives increasingly taking place online, the gap between the physical and the virtual is getting ever smaller. "

" It's not that I am against the rich giving money to charities. I'm all for it, and we should think of ways of encouraging more of it. But I also believe that states, rather than individuals, are ultimately a better bet for delivering a fair and just world and reconciling differing interests. "

" Things do go wrong. Not everyone benefits from the capitalist dream. "

" Errors in decision-making lead young people to under-save for retirement, doctors to miss tumours, CEOs to make catastrophic investments, governments to engage in needless wars, and parents to irreversibly traumatize their children. "

" Most philanthropists would still rather donate to elite schools, concert halls or religious groups than help the poor or sick. "

" Rather than empowering all, consumer and shareholder activism gives greatest voice to those with the most money in their pockets, those who can switch from seller to seller with relative ease. Consumer and shareholder activism is a form of protest that favours the middle classes, an outpouring of the dissatisfaction of the bourgeoisie. "

" We are all socialists now, it seems. John McCain, David Cameron and Gordon Brown attack bankers' irresponsible behaviour and salaries, and call for state intervention in the financial markets. But these calls will not get them elected or re-elected if they are addressed only to the banking sector. "

" Countries that need monies so that they can provide health care and education and shelter to their people shouldn't have to repay debts that we knowingly lent to bad regimes long since gone; and all illegitimate debts - debts lent to these terrible dictators like Saddam Hussein, like Suharto, like Marcos - must also be canceled. "

" We are deluged with information. We have to process now three times as much data as we would have done 50 years ago. We're bombarded with tweets, with emails - a state of continuous disruption - and that's bad for our decision making and bad for our thinking. "

" All company bosses want a policy on corporate social responsibility. The positive effect is hard to quantify, but the negative consequences of a disaster are enormous. "

" You want to challenge experts, because experts get a lot wrong. Doctors misdiagnose one time in five. In the U.S. and Canada, 50,000 people die every year who would not have had to. "

" Our guts can really mislead us. Sometimes, what we think of as our gut is something else, like an outside influence. If you're going to buy an apartment and it smells of freshly baked bread, you're more likely to want to buy it. "

" We are living in a time in which movies such as 'Super Size Me' and 'An Inconvenient Truth' have made box-office history, and books such as 'No Logo' and my own, 'The Silent Takeover,' are bestsellers. "

Noreena Hertz

Truth

Movies

" Forcing companies to recruit away from the golf course might lead to the appointment of more women from NGOs and academia and medicine, all of whom are likely to understand such concepts as stewardship and sustainability much better than men picked from the usual hunting grounds. "

" At the end of the day, philanthropy can only ever be an adjunct to what governments provide. And government coffers need to be replenished. "

" The global policy shift toward neo-liberalism that took place during the 1980s and 1990s was supposed, according to its proponents, to bring a convergence of living standards of richer and poorer nations. This never actually happened. "

" The challenge for corporations, if offices were to become obsolete, is twofold. How will they be able to retain their distinct cultures? And how will they be able to ensure that all employees, wherever they work from, share a united identity and vision? "

" From solar to electric cars, from geothermal to reconfiguring the grid, the scale of investment needed in green technologies in order to meet whatever agreements on emissions reductions are finally agreed will be immense. "

" We live increasingly in a world of haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. Some enjoy rights that are completely denied to others. Relative inequalities are exploding, and the world's poorest, despite all the advances of globalisation, may even be getting poorer. "