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" We are living in a time in which movies such as 'Super Size Me' and 'An Inconvenient Truth' have made box-office history, and books such as 'No Logo' and my own, 'The Silent Takeover,' are bestsellers. "

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" We are all socialists now, it seems. John McCain, David Cameron and Gordon Brown attack bankers' irresponsible behaviour and salaries, and call for state intervention in the financial markets. But these calls will not get them elected or re-elected if they are addressed only to the banking sector. "

Noreena Hertz

Attack

Now

Will

" With clothing being designed that allows you to be hugged virtually, video conferencing becoming ever sharper, and our social and romantic lives increasingly taking place online, the gap between the physical and the virtual is getting ever smaller. "

" I grew up in a home where I was literally told from a young age, 'No daughter of mine will ever wash a man's socks,' and I am pleased to say I never have. It was made clear that whatever I wanted to do I should aspire to, regardless of my gender. "

" What my research has shown me is that experts tend on the whole to form very rigid camps; that within these camps, a dominant perspective emerges that often silences opposition; that experts move with the prevailing winds, often hero-worshipping their own gurus. "

" My parents decided - because they were not going to teach us anything Jewish at home - to send both me and my sister to a Jewish primary school. So I went to Kerem Primary School in Hampstead Garden Suburb. But, for me, that school really didn't work that well. "

Noreena Hertz

Parents

Sister

" When it comes to getting more women into parliament, politicians have at least started to take active measures. The British Labour Party introduced all-female shortlists in 1997. "

Noreena Hertz

Active

Women

" I try to take a weekly digital Sabbath, batch my emails so I deal with them a few times a day rather than constantly, and increasingly give myself permission to ignore unsolicited communiques. I try, too, to give others more slack. The respond-now culture is a two-way street. I'm trying to be more mindful of that. "

" I'm really looking at questions of power, navigation, and spin. Then I am also looking for real-world stories that give me greater insight into smart and new ways of thinking. "

" It's actually very surprising how little we think about the quality of our decision-making and how we could improve it. How absent decision-making classes are from educational curricula. How little we think about how it is we think. "

" With consumers having ever more choice, corporations must invest more and more in courting public opinion. "

" We are beginning to see a fundamental outrage at the whole interconnected mess of a system: at energy companies who record massive profits, yet allow pensioners to struggle to stay warm in winter; at CEOs who can earn up to a 1,000 times the salary of their average worker; and soon, any day now, at those politicians who allowed this to happen. "

" I grew up in a highly political home. My mother was the co-chair of the 300 Group, an organisation whose aim was to get more women MPs into parliament, and she herself stood in the 1987 election, the year before she died. "

" All company bosses want a policy on corporate social responsibility. The positive effect is hard to quantify, but the negative consequences of a disaster are enormous. "

" Managing dissent is about recognizing the value of disagreement, discord and difference. "

" If power lies more and more in the hands of corporations rather than governments, the most effective way to be political is not to cast one's vote at the ballot box, but to do so at the supermarket or at a shareholders' meeting. When provoked, corporations respond. "

" Without industry, finance and government consciously and collaboratively ensuring that capital flows to where it is needed in order to ensure the scaling up of climate change solutions, whatever deal is agreed risks never being realised. "

" Get into the habit of imagining an alternate scenario. By posing such 'imagine if' questions... we can distance ourselves from the frames, cues, anchors and rhetoric that might be affecting us. "

" Having women on boards is good for women, good for the economy and good for society. A win-win-win outcome: how rare. "

" Rather than empowering all, consumer and shareholder activism gives greatest voice to those with the most money in their pockets, those who can switch from seller to seller with relative ease. Consumer and shareholder activism is a form of protest that favours the middle classes, an outpouring of the dissatisfaction of the bourgeoisie. "

" The World Trade Organization is an organization that defends trade interests. I think the problem is less that they exist. The problem is that internationally we've only got an organization that protects trade interests. Surely we need some kind of counterweight to protect human rights and the environment, too. "

" Stress makes us prone to tunnel vision, less likely to take in the information we need. Anxiety makes us more risk-averse than we would be regularly and more deferential. "

Noreena Hertz

Information

Stress

" Language is too complex for a computer to understand. It's not going to be able to make sense of what people are saying en masse. We need a new type of discipline that puts together computer scientists and social scientists, who can add context to the situation. "

" My parents were entrepreneurs. I grew up believing in the power of innovation. "

" We live increasingly in a world of haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable riches. Some enjoy rights that are completely denied to others. Relative inequalities are exploding, and the world's poorest, despite all the advances of globalisation, may even be getting poorer. "

" It's not that I am against the rich giving money to charities. I'm all for it, and we should think of ways of encouraging more of it. But I also believe that states, rather than individuals, are ultimately a better bet for delivering a fair and just world and reconciling differing interests. "

" Terrorism and trade cannot be the only issues on which the world unites. We must commit ourselves to a global coalition to deal with exclusion, too. "

" Goodwill and reputation are intangibles, but they are the keys to business success. Since they are also inexorably linked to social values, it follows that a change in social norms will have a significant impact on profits. "

" You want to challenge experts, because experts get a lot wrong. Doctors misdiagnose one time in five. In the U.S. and Canada, 50,000 people die every year who would not have had to. "

" I was really interested to see whether we could make predictions or forecasts by listening in on what people were saying on social media. "

" People are looking for certainty. The more complex the world becomes, the more people look for people to give them certainty and tell them what to do. During the past few years of actively thinking about this, there is one thing that I have accepted: certainty is not out there. There is not one strategy to follow, and that's OK. "