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" How do you photograph data? "

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" My company, Against All Odds Productions, has done print on demand; we were the first to do a book with a CD-ROM in the early 1990s. We do custom covers. It's always fun to do something new. "

" The 'America at Home' project was aimed at being the most extensive record of American home life ever attempted, and we were amazed at how many people were willing to participate as photographers or to welcome the photographers into their homes. "

" I was painfully shy when I was a kid. I always thought when most people were born, part of the toolkit was teaching you how to relate to other people - and it was just left out of my toolkit. "

" Targeted ads, I think, are useful because I don't want to see all the crap. I'm not interested in buying a Mercedes Benz, but I am interested in buying a new MacBook Air. So if organizations like Facebook can actually make the ads more relevant to me, if they know what I am interested in, I have no problem with that. "

" I'm not very good at science or math, even though I pretend. And I'm not very good at teaching. I'm not very patient. "

" A tiny apartment might hold three generations of an immigrant family. "

" Programmers have been wandering out and shooting a shotgun into the night sky and hoping they hit something, and I end up paying $150 for channels full of nothing I want to watch. "

" Do you realize the FBI filing system from the '50s was much more secure? How could you have stolen that data? It was on notecards. Now someone with a thumb drive, or remotely, can take the equivalent of millions of those notecards. "

" Insurance companies want to make sure that you stay on your medicine. "

" Some of the pictures in 'The Human Face of Big Data' will bring tears to your eyes; others are so surprising or memorable that you just have to show them to your friends and family. "

Friends And Family

" I'm not a computer person at all. I only know how to turn them on. I'm not a programmer. I couldn't program my way out of a paper bag. "

" The people who are thinking most about big data right now are corporations and governments. "

" If you ask anyone on any street corner in the world what the Soviet Union looks like, they would probably have very strong opinions. And they probably would be wrong. "

" I wonder if 50 years from now we'll look back, and maybe Julian Assange will be the hero and J. Edgar Hoover will be the enemy of the state. "

" Some people think that Facebook is fantastic; other people are very worried about it. "

" I was voted least likely to manage a business when I was at Dickinson College. "

" They're trying to put data centers in cold environments because they're actually generating so much heat now; they're using up so much electricity. "

" I love the physicality of books. "

" If you ever plan to run for office, if you're a teenager, remember everything you do, every tweet, every Facebook posting, every picture you put on Instagram will be there forever for journalists and politicians - for your competition to dig up. "

" I think people love this idea of leaving a message for the future. I was always fascinated by the idea of time capsules. "

" I think we're going to have auxiliary hard drives to offload our memories. "

" Sergey Brin has said to me, like, 10 times now, 'Why do you bother doing books? Why don't you just put all this stuff on the Internet?' It's because 10 years from now, my book will still be sitting on someone's coffee table or in a waiting room. "

" My father said, 'You should do 'A Day in the Life of Medicine.' A book about how the human race wants to heal itself in new ways. "

" One of the nice things about living in Silicon Valley is that I end up at all these conferences and things, and I get to listen in on the zeitgeist. "

" Every time there's a new tool, whether it's Internet or cell phones or anything else, all these things can be used for good or evil. Technology is neutral; it depends on how it's used. "

" Those who fear that we are losing our individualism couldn't be more wrong: Americans have never been more free to create and recreate themselves. "

" As individuals, we have very little say about how our data is being used. I'm not worried about the privacy implications of it so much. But it seems to me that, as an individual, if I'm the one generating the data, I should have some kind of say in how it's going to be used. "

" Americans are changing right before our eyes. They are choosing different lifestyles, families, traditions and ways of living. "

" In 1978, 'Time' magazine sent me to do a story about children in Southeast Asia fathered by American GIs. What I saw was very upsetting, but the story they published was whitewashed. "

" How do you photograph a gadget in a new, and not boring, way? You have to get away from people sitting in front of a computer. You have to get a look at the digital signature. "