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" I always design the hat with the wearer in mind; otherwise, it's an inanimate object. "

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" Some people said, 'Oh you're going to become a fine artist now and do exhibits and stuff.' But I have no desire to do that. I really like design and I'm going to stay with it. "

Stefan Sagmeister

" What I learned from my years in Silicon Valley is that design can have a primary role in how a business is shaped, how a company can be design-driven. In my experience of large industry in Europe, that knowledge has been lost. "

" I believe in empty spaces; they're the most wonderful thing. "

" The typical project design time for a large company like IBM - and they keep track of this - is a little over four years. "

" There are really two things that have to occur in order for a new technology to be affordable to the mass market. One is you need economies of scale. The other is you need to iterate on the design. You need to go through a few versions. "

" In design-led organizations, design permeates every initiative and expression. It's embedded in the culture. "

" I mean, I think about it, but I don't design my record to get a certain public response. "

" The details are not the details. They make the design. "

" I must point out - Sarah Jessica Parker is not a diva - she's one of these pop culture characters that everybody likes. "

" Design should not dominate things, should not dominate people. It should help people. That's its role. "

" Informed clients are better clients, and they make for better design. "

Kelly Wearstler

" What's skateable is limitless by design. "

" I'm completely taken and impressed by the planning authority of Singapore and its Urban Redevelopment Authority (URA). It's the most cutting-edge agency in the world. They have very effective guidelines for development, and they review design as it evolves. "

" When I design, I think about the desire someone might have for it and why. I want them to fall in love with it. "

" Longhorns are unique - each and every one of them is a different color with a different design. "

" Every project that you write about or read about, it goes through years of hard work. We write a screenplay; we design. Then you submit those and the budget, and it's out of your hands. "

Guillermo del Toro

" No design, no matter how common or seemingly insignificant, is without its adamant critics as well as its ardent admirers. "

" I'm a total control freak and love to participate in the design of every single aspect of life. "

" People think, for some reason, that I don't care about creativity and art, or helping people. So I would say that the biggest misconception is, when you think about me, when you think about my name, I don't want you to think about design or clothes or music. I want you to think about a person that's just trying to help people. "

" You can get the best locksmith in the world to design the best lock he can design, is it pick proof? No, it's not: it can be very hard to pick, but it is pickable. Because you can get, say, the next 10 best locksmiths, and give them unlimited money and time, they will figure out a way to pick it. "

" The interesting thing about Android's design is how little we modified the kernel. "

" The mind is like a richly woven tapestry in which the colors are distilled from the experiences of the senses, and the design drawn from the convolutions of the intellect. "

Carson McCullers

" I have no problem with the idea of comfort, but it is not an important thing aesthetically. If you look at a shoe and immediately say it looks very comfortable, in terms of design, it is not going to excite me. Of course, I am not putting nails in my shoes to ensure everybody is in pain, but a heel is not a pair of slippers and never will be. "

Christian Louboutin

" I love the romance of what I do, although because of Isabella, Lady Gaga and Grace Jones, people think I have crazy customers. Sometimes I get more enthusiasm from the housewife who wants a hat and believes in it. "

" And then, build a bustling wonderful city of the 21st century, with a restoration of a spectacular skyline, which Manhattan, of course, needs. So, that is really the design as a whole. "

Daniel Libeskind

" It's one thing to make financial aid available to students so they can attend college. It's another thing to design forms that students can actually fill out. "

" My strengths as a businessman lie in the design and sale of women's shoes, and I have never been comfortable with complicated or technical legal or business documents. "

" Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. "

" There is no attitude required. The hat brings the attitude. And when people try on a hat they like, it is a bit of fun. It makes them laugh. You don't laugh when you put on a pair of shoes, but you do with a hat. "

" How do you design it so that people can form a space of their own, and feel quiet and contemplative? "