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" Deep in the culture of Apple is this sense and understanding of design, developing, and making. Form and the material and process - they are beautifully intertwined - completely connected. "
" In design-led organizations, design permeates every initiative and expression. It's embedded in the culture. "
" Sometimes I can't figure designers out. It's as if they flunked human anatomy. "
" I have an all-Japanese design team, and none of them speak English. So it's often funny and surprising how my ideas end up lost in translation. "
" One of the big failures for the big auto companies is that even the CEO and the top management often don't understand design and manufacturing. As a CEO, you have to make decisions; you need to have knowledge. "
" Biomimicry is basically taking a design challenge and then finding an ecosystem that's already solved that challenge, and literally trying to emulate what you learn. "
" We tell stories with maps about global warming, biodiversity; we can design more livable cities, track the spread of epidemics. That makes a difference. "
" The garden, by design, is concerned with both the interior and the land beyond the garden. "
" I design from instinct. It's the only way I know how to live. What feels good. What feels right. What is needed. Give me a problem and I will approach it creatively, from my gut. "
" You can almost say that a design error is a human error because, after all, it's we humans who do the designing. "
" Design and branding are inextricably linked to the way in which society, culture, the environment, and business interact. "
" I've always loved fashion design. I love drawing and creating looks and styling. "
" When you buy things that are expensive, like a sofa or something that really feels like an investment, you need to keep it as plain as possible, as simple as possible. Make sure that it's a clean design that will work with whatever style you want it to. "
" I believe consistency and orthogonality are tools of design, not the primary goal in design. "
" Boeing just took $20 billion and 10 years to improve the efficiency of their planes by 10 percent. That's pretty lame. I have a design in mind for a vertical liftoff supersonic jet that would be a really big improvement. "
" Genetic design is something we can use to fight the lack of sustainability we humans are forcing on the earth's environment. "
" Design is a tool that either allows us to create new markets or disrupt existing ones. "
" Many of my clients have become close friends, and that informs the clothing I design for them. Julianna Margulies was introduced to me by her publicist many years ago, and we've been good friends ever since. "
" Every other piece of industrial design is a pot or a dish or something insignificant. But when you have a chair, it's like a sculpture of a person: it's alive. It's big. You can't miss it. It's a 'look at me!' item. "
" What I think is remarkable is the force of habit and the fact that while we can have a practice for doing something that has been repetitive and established over many, many years, it doesn't actually mean there's any virtue to doing it that way at all. "
" The thing about acting that's unlike any other art form is that it's collaborative; directing and acting are a collaboration, and your acting won't succeed if the lighting design doesn't succeed or sets don't succeed. "
" There was a 'Wired' cover that had a big Apple logo with a crown of barbed wire as thorns, and underneath it just said, 'Pray.' I remember this because of how upsetting it was. Basically saying either it's going to just go out of business or be bought. "
" I always consider the settlement of America with reverence and wonder, as the opening of a grand scene and design in providence, for the illumination of the ignorant and the emancipation of the slavish part of mankind all over the earth. "
" Design helps shape our everyday interactions through products, furniture, objects, or experiences. "
" My training as an engineer has enabled me to design the stuff, but the reason I do it is not to make music but for the opportunity to work with musicians. "
" Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition. "
" In a biological system, the software builds its own hardware, but design is critical, and if you start with digital information, it has to be really accurate. "
" I've learned a tremendous amount over the years by watching designers work. I now have a good understanding of what sits well on the body, not to mention the importance of a great cut and quality. "
" When nearly a third of our high school students do not graduate on time with their peers, we have work to do. We must design our middle and high schools so that no student gets lost in the crowd and disconnected from his or her own potential. "
" The sky is a free asset in design, and nothing unnecessary should be planted that takes away the sky. "
Rachel Lambert Mellon
" If a course needs to be in great condition to be played effectively, then the design strategy is flawed. "