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" I always see bridal as a cultural thing: you have to get under the skin to find out what is needed in that market. For instance, the Italians love plain dresses, and the Americans loved beaded ones. "

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" I think it's always wonderful to dress people in the public eye. It's the icing on the cake and such an endorsement of what we do. "

Jenny Packham

Dress

Think

Eye

" If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they look lovely, too - that's my job, as far as evening wear goes. "

" When we first started doing bridal, I found the bridal business very archaic; it was very removed from general fashion. "

" There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season. "

" All I ever aim to do is make beautiful evening wear. "

" Young girls - like friends of my daughter's - always ask if we do prom dresses, and we do dresses that would be lovely, but £2,000 isn't realistic for most girls. The Debenhams collection will hopefully be great for that sort of event because the price point is much lower. "

" I create fashion that is memorable. "

" Wonderbra is such an iconic brand with strong design values and great sense of humour. "

" Old Hollywood icons such as Marilyn Monroe, Vivien Leigh, and Bette Davis are so inspiring; their style is romantic and feminine and their glamour mesmerizing. I love the idea of channeling that spirit on your wedding day. "

" Sometimes simple accessories are all you need when your dress speaks for itself. "

" With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design. "

" Accessories are the perfect way to add something special. A hair comb or a beaded clutch can be a lovely detail to finish your bridal look. "

" Research the venue and location before outfit shopping, as it helps set the mood and style focus: a traditional wedding in the countryside offers a different set of sartorial rules to a tropical, beach vibe, for instance. "

" I like the challenge of dressing ladies in lots of different things. "

" When I design, I think about the desire someone might have for it and why. I want them to fall in love with it. "

" We've been seeing a lot of brides buying two dresses for their wedding, especially in America, and a lot of brides are talking about changing shoes halfway through. It is a very long day to be wearing one pair of shoes, however comfortable they are. It is about marrying that combination of style and comfort together. "

" I like to come home and completely forget about work. "

" With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely that I'm a part of someone's history. "

" I have always loved to create pieces that are special, unique. It's very important to me that the dress means something to someone. I've no real interest in making something that's an everyday item. "

Jenny Packham

Dress

Loved

" Think about the style of the occasion before you plan your outfit. "

" My job is to make sure there's something about each dress that ignites the bride's imagination. "

" The Wonderstar collection is a fantastic fusion of Hollywood glamour and Wonderbra's technical genius. "

" Having made all the decisions, I think a wedding day is a day when you want to forget what you are wearing and be in the moment. "

" There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown. "