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" I design for real people. I think of our customers all the time. There is no virtue whatsoever in creating clothing or accessories that are not practical. "

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" It's fashionable to use terms like 'sales funnels' to describe the sales process for many companies, and it is true that the funnel design is very appropriate for the digital world, but despite all the prose written on sales funnels and the like, my question is still the same - when do you close your sales, and how long does that take? "

Michael E. Gerber

" If budget planning requires gathering information from people who may not always have the incentive to disclose that information, then the principles of mechanism design can definitely be of use in such planning. "

" Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes. "

" I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.' "

" Good design to me is both appearance and functionality together. It's the experience that makes it good design. "

" One of the things that is particularly precious about working at Apple is that many of us on the design team have worked together for 15-plus years, and there's a wonderful thing about learning as a group. A fundamental part of that is making mistakes together. "

" I love doing fittings and seeing women look really confident in their clothes because they're not wearing something too boxy but that really shows off their figures. Everybody has a different figure - it's important to design for different shapes. "

Emilia Wickstead

" I have always loved clothes, and the opportunity to design my own line could not be missed. It's a dream job. "

Jasmine Guinness

" The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design. "

" It may sound ambitious, but I really hope that modern design will spread all around the globe. "

" As Irving Good realised in 1965, machines with superhuman intelligence could repeatedly improve their design even further, triggering what Vernor Vinge called a 'singularity.' "

Stephen Hawking

" What's skateable is limitless by design. "

" In a biological system, the software builds its own hardware, but design is critical, and if you start with digital information, it has to be really accurate. "

" A small change at the beginning of the design process defines an entirely different product at the end. "

" America glories in its tradition of the self-made individual. Political candidates compete to be a friend to entrepreneurs, and policymakers, imagining the next Microsoft or Google, design laws to back the innovator in the garage. "

" Many are ready, when listening to the inventor, to belittle and deny his achievements so that he will no longer be heard in honourable places, but after some months or a year, they use the inventor's words in speech or writing or design. "

Filippo Brunelleschi

" Women are all the same; we want to be smaller in the waist, longer legs, slimmer. I design for women and their defects, to make them better. "

Donatella Versace

" Leopard is an animal design, and my designs come from nature. "

Roberto Cavalli

" Art has definitely influenced how I think of design, both as individual items and as a body of work. "

" Longhorns are unique - each and every one of them is a different color with a different design. "

" I love every period in design history. Even the ugly ones. "

Catherine Martin

" I design for the use of a building and the place and for the people who use it... the reputation for arrogance comes because when work is offered to me, I look whether I can find a genuine interest in quality. "

" Any product that needs a manual to work is broken. "

" Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. "

Ivan Chermayeff

" I love everything I design. "

Emilia Wickstead

" Design firms and progressive companies rely on many of the same tools: rapid prototyping, observational research, creative thinking, collaborative work environments, and multidisciplinary teams. "

" In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. "

" I employ case studies of failure into my courses, emphasizing that they teach us much more than studies of success. It is not that success stories cannot serve as models of good design or as exemplars of creative engineering. They can do that, but they cannot teach us how close to failure they are. "

" Everyone wants an iPhone, but it would be impossible to design an iPhone in China because it's not a product; it's an understanding of human nature. "

" Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients. "