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" I do believe that international trade agreements benefit both nations, always. "

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" We knew we could fail; we just didn't think we would. "

" The trouble in America is not that we are making too many mistakes, but that we are making too few. "

" I think everyone born in Oregon is an environmentalist by birth. "

" You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple. "

" In running, the only equipment that really matters - at least the mentality was in those days - were the pair of shoes that you wore. "

" Any entrepreneur has to prepare for a lot of dark days, and they've got to really like what they are doing, and they have to have a reason for it to succeed. "

" We took advantage of the running boom, which became the jogging boom, which became the fitness boom... and we've benefited from all of that. "

" When we changed from Tiger to Nike, we had to have a design for the shoe. And where do you go to? There's no 'dial 9-1-1' for design. "

" Obviously, the bulk of my Nike shares have been set up in a trust. "

" Meeting sports athletes that are the best in the world is a thrill to this day. "

" There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success. "

" I know when the Berlin wall went down and I walked into what was East Berlin and saw two big Nike banners - that gave me a chill. "

" We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour. "

" We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture. "

" I didn't say I'm walking away. I said I was stepping down as chairman. I won't walk away. I'll be carried away. "

" Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions. "

" I'm Phil Knight, and I don't believe in advertising. "

" Every businessman, or every person who has a passion for his work, is torn for the time spent at work and the time spent with your family. "

" If you're trying to get into the sports business, you really have to find a niche. "

" I've been fortunate to be around good people. "

" A shoe dog is somebody that really loves shoes, and that was me. I was a runner... that became important to me, and it's been with me ever since. "

" When I took the entrepreneurship class at Stanford, the first lecture was about an entrepreneur and his personality. They described it as being different than a businessman, who is an overall scientific manager. "

Being Different

" When you really understand who you are, it enables you to fight and believe. "

" If there's one thing, I've been pretty good at evaluating people. "

" I think a businessman can be an artist just as much as a writer or a sculptor, so I'm real proud of what the company has become. "

" Running is a basic ingredient for your health, just as much as eating and sleeping, but going out for a run by yourself and taking a moment to think also creates a certain peace. "

" I think I'm not a natural-born salesman, for sure, but If I have a product I really believe in, I can overcome some of the shyness and get through the things that aren't natural to me. "

" I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona. "

" No parent should have their child die before he or she does. "

" I still get real nervous when I go in front of more than two people. "