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" I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns. "

Chiara Ferragni

Hair

Child

Brand

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" Personality for me is the strongest statement. "

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" My favourite leather jackets are timeless. "

" Don't think too much. The best pictures come naturally. "

" The Blonde Salad never stops! "

" For me, being Italian, I love pizza. Particularly from Naples. I am obsessed. "

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" Be patient - if something is supposed to happen, it's going to happen. Whenever I've tried to force things, they didn't go right. "

" I think you should always have a big team behind you if you are a big brand because it makes you think big. "

" Looking into the camera creates a special eye and soul contact. "

" I love white T-shirts as much as I love black. I often wear total black. It's my favourite. "

" The only rule I have is to be as authentic and spontaneous as possible. I would never wear something I don't feel comfortable in. "

" Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married. "

Chiara Ferragni

Life

Real Life

" For makeup, I prefer to keep it simple for the daytime. "

" As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.' "

" I like to wear boots with skirts or mini-dresses, or jeans with sneakers and jumpers, leather jackets, or a rain coat. "

" This mix of willingness and passion made me the businesswoman I am now. "

Chiara Ferragni

Now

Passion

" When it comes to anything you want to do in your life, you have to be passionate. Success may come, but in the end, the most important thing is that you are doing what you really want to do. "

" Take risks and try new things. "

" I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand. "

Chiara Ferragni

Life

Brand

" When I started my blog, I wanted it to be like my house - my own little place that anyone could come to. "

" When it comes to exercise, it's really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible - when I'm in L.A., I do it every day. "

Chiara Ferragni

Day

Changes

" I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It's an investment piece, but it's simple enough to wear every day, and it's something that will last forever. "

" Nowadays, you don't need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it's possible to browse and shop for fashion anytime of the day, from pretty much anywhere. "

" Some loved me, some hated me - but they all followed me. "

" At the beginning of my career, it was really difficult for my family to understand what I was working on, but they supported me anyway and gave me the best advice, which was to always be myself. "