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" When I started my blog, I wanted it to be like my house - my own little place that anyone could come to. "

Chiara Ferragni

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" The only rule I have is to be as authentic and spontaneous as possible. I would never wear something I don't feel comfortable in. "

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" Don't think too much. The best pictures come naturally. "

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" Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married. "

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" As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.' "

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" When it comes to exercise, it's really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible - when I'm in L.A., I do it every day. "

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" I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns. "

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" At the beginning of my career, it was really difficult for my family to understand what I was working on, but they supported me anyway and gave me the best advice, which was to always be myself. "

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" My favourite leather jackets are timeless. "

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" Take risks and try new things. "

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" Personality for me is the strongest statement. "

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" I love white T-shirts as much as I love black. I often wear total black. It's my favourite. "

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" I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It's an investment piece, but it's simple enough to wear every day, and it's something that will last forever. "

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" Some loved me, some hated me - but they all followed me. "

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" Be patient - if something is supposed to happen, it's going to happen. Whenever I've tried to force things, they didn't go right. "

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" Nowadays, you don't need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it's possible to browse and shop for fashion anytime of the day, from pretty much anywhere. "

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" For makeup, I prefer to keep it simple for the daytime. "

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" I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand. "

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" I think you should always have a big team behind you if you are a big brand because it makes you think big. "

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" Looking into the camera creates a special eye and soul contact. "

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" I like to wear boots with skirts or mini-dresses, or jeans with sneakers and jumpers, leather jackets, or a rain coat. "

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" My style changes every day. I would say its casual chic. "

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