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" When it comes to anything you want to do in your life, you have to be passionate. Success may come, but in the end, the most important thing is that you are doing what you really want to do. "

Chiara Ferragni

Success

End

Want

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" At the beginning of my career, it was really difficult for my family to understand what I was working on, but they supported me anyway and gave me the best advice, which was to always be myself. "

" I could have been like so many other bloggers or 'influencers' who just have their agent and are more like celebrities, but I've never wanted it to be only like that. Of course, I still want that part in my life, but I also wanted to create a brand. "

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" For me, being Italian, I love pizza. Particularly from Naples. I am obsessed. "

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" I like to wear boots with skirts or mini-dresses, or jeans with sneakers and jumpers, leather jackets, or a rain coat. "

" Express yourself. Tell us who you are. If you would never wear pearls in real life, don't wear them when you get married. "

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Life

Real Life

" I think you should always have a big team behind you if you are a big brand because it makes you think big. "

" I love white T-shirts as much as I love black. I often wear total black. It's my favourite. "

" Looking into the camera creates a special eye and soul contact. "

" My style changes every day. I would say its casual chic. "

" I bought a Cartier nail bracelet to celebrate the fifth anniversary of my blog. It's an investment piece, but it's simple enough to wear every day, and it's something that will last forever. "

" Personality for me is the strongest statement. "

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Personality

Strongest

" The only rule I have is to be as authentic and spontaneous as possible. I would never wear something I don't feel comfortable in. "

" When it comes to exercise, it's really hard for me to have a weekly routine because my schedule changes daily. But I try to go jogging as much as possible - when I'm in L.A., I do it every day. "

Chiara Ferragni

Day

Changes

" The Blonde Salad never stops! "

" For makeup, I prefer to keep it simple for the daytime. "

" When I started my blog, I wanted it to be like my house - my own little place that anyone could come to. "

" Nowadays, you don't need to live in a fashion capital of the world, have lots of money, or be able to shop during certain hours. With online retail, it's possible to browse and shop for fashion anytime of the day, from pretty much anywhere. "

" Be patient - if something is supposed to happen, it's going to happen. Whenever I've tried to force things, they didn't go right. "

" Some loved me, some hated me - but they all followed me. "

" This mix of willingness and passion made me the businesswoman I am now. "

Chiara Ferragni

Now

Passion

" Take risks and try new things. "

" As long as you're ahead of a trend, I think you're going to be fine. You really have to have a multitasking mind that can switch from one thing to the other easily without too much focus on, 'Oh, I'm going to Instagram my life.' "

" I have always used Pantene hair products since I was a child, since I was 9 or 10 years old when I began to shampoo and condition my hair. I have also always been 'obsessed' with the brand's beautiful ad campaigns. "