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" I know this is going to sound very self-serving, and I apologize for it, but if you can write comedy, you can pretty much write anything, because it's the hardest. It's the most technically demanding, the most precisely evaluated form of writing. People know if it works or not. There's a big button marked 'fail,' and that's when nobody laughs. "

Steven Moffat

Fail

Know

" Fascinatingly confident, rude people are great. "

" People don't really have a relationship with great writing or great production or great art direction or great direction. They just sort of admire it. "

" Well, I'm permitted to say anything I like. I just don't. "

Steven Moffat

Anything

Say

" I hope I won't become hated by geeks everywhere, but I don't really know comic books all that well. "

" Writing for adults often means just increasing the swearing - but find an alternative to swearing and you've probably got a better line. "

" The difference between a beautifully made failure and a beautifully made hit is who you've got playing the leads. "

" I can say with pride verging on smugness that I've got two very successful shows that assume their audience is very smart. "

" My problem is that the audience is more fiction-literate than ever. In Shakespeare's day, you probably expected to see a play once or twice in your life; today you experience four or five different kinds of fiction every day. So staying ahead of the audience is impossible. "

" The trouble with a series as it gets older is it can feel like a tradition, and tradition is the enemy of suspense, and it's the enemy of comedy. It's the enemy of everything, really. So you have to shake it up. "

" Nothing can ever be a rule in drama, because then you're saying certain things won't ever happen, and that would be very boring. "

" I think of myself as a writer with a sense of humour rather than a comedy writer. Happy to tell a story with lots of jokes in it - I wouldn't know how to do jokes without the story. "

" I think training in comedy, as it were, a history writing comedy, is a powerful tool for anyone. "

" Cinema is so slow and boring compared to television. "

" When writing comedy, you have to have the confidence to believe that there is only one type of relationship in the world, and we are all having it, that all men behave in the same way and so do all women. "

" When you're surrounded by friends and exes, there's a whole lot of stuff that starts crawling out. But however serious and traumatic those experiences may be to the participant, to the onlooker they're hilarious. "

" I can't see what's wrong about assuming intelligence in your audience and what's bad news about being rewarded for assuming that. "

" If you don't expect to like someone and then you do, that's an incredibly exciting moment. "

" The way you get your script to the right people is that you put it in an envelope. It's easy. The difficult bit is writing something that is so good people will take a punt on a brand new writer. "

" You'll go out of business if you think people are stupid. "

Steven Moffat

You

Business

" I absolutely love television, and I don't mean to be vulgar, but as I keep having to explain to people from the movie industry, I get more power and more money doing television, so why on earth would I do a film? "

" I don't want to think that the stories are finite; I want to feel that they can go on forever. "

Steven Moffat

Think

Want

" Brainy's the new sexy. "

" If you take most men aside when their wives are pregnant, most men are pretty frightened and worried and faintly disgusted by the whole experience. "

" I write the kind of stuff I'd like to watch. "

" To me, a 'brand' sounds evil. "

Steven Moffat

Brand

Sounds

" Like most writers, I write about what has happened to me as that involves the minimum amount of research. "

Steven Moffat

Most

About

" I never go online. The Internet stuff is bonkers. You must not look at it. "

" Being the only writer on a successful show is very rewarding. "