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" I really think people should live to be 100 years old pretty much disease-free. I think that's our genetic potential. "

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" My dad for a long time was an accounting professor at Rice University. And then he went out on his own, and he got hired by a client. He ended up being CEO of a hospital management company before he retired, called Lifemark. "

" People in America are addicted to sugar and to fat and to salt. "

" Starting my own business was kind of a wakeup call in a number of different ways. I had to meet a payroll every week, and we had to satisfy customers, and we had competitors that we had to compete with in order to have those customers come into our stores, and we had to compete with other employers for our employees. "

" I think for leadership positions, emotional intelligence is more important than cognitive intelligence. People with emotional intelligence usually have a lot of cognitive intelligence, but that's not always true the other way around. "

" We do take seriously our responsibility, and growing ability, to educate people about healthy eating and giving them greater access to nourishing and affordable fresh food. "

" It started when I moved into a vegetarian co-op back in the '70s, and that's really when I had my food consciousness awakened. I learned how to cook, and eventually I became the food buyer for the entire co-op. Not long after that, I went to work for a small natural food store in Austin, and I became very excited and passionate about it. "

" It's not Apple's fault that they're seeking to avoid paying taxes. They're not lying, cheating or stealing. They're following the rules that were created by governments. If the government doesn't like the rules, they can change them. "

" I slow down when hiking. The rhythm of nature is more leisurely. The sun comes up, it moves across the sky, and you begin to synchronize to that rhythm. "

" I would say you have an ethical obligation to pay the taxes that you owe, but you don't have an ethical obligation to pay taxes that you don't owe. In fact, you should be seeking ways to legally minimise your taxes. "

" I sometimes think that unions don't understand that we live in a free society, and people have the right to not select union representation if they don't want it. "

" Examine our every action through the lens of how we would feel if it were to become front page news. "

" Human beings are made up of many different values, and sometimes those values are in tension with each other. "

" More than once in the history of Whole Foods Market, the company was unable to collectively evolve until I myself was able to evolve - in other words, I was holding the company back. My personal growth enabled the company to evolve. "

" Back then, before the Internet, you had these paper catalogs that you ordered all the food from. So, we flipped through the catalogs, looked up the food we wanted, called them up, and they would show up in trucks. "

" I'm very encouraged by millennials and their drive to make the world a better place. "

" Profits are one of the most important goals of any successful business, and investors are one of the most important constituencies of public businesses. "

" I tell students and young professionals all the time to follow their hearts, do what they truly love, and if it's business, run it by being grounded in ethical consciousness. "

" Libertarians are constantly arguing with each other who is the most pure libertarian and who is most ideologically pure. "

" There is nothing wrong with making money, but that's not particularly inspiring. "

" Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive. "

" Health care is a service that we all need, but just like food and shelter, it is best provided through voluntary and mutually beneficial market exchanges. "

" I've always thought the main argument for organic was more environmental than a health argument. I just don't think spraying a lot of pesticides into the environment on a routine basis is a good thing. "

" I really do believe that America has this weight problem - obesity issues - and we have all these diseases that we get - heart disease, cancer, diabetes, autoimmune diseases - that are primarily lifestyle diseases. "

" The way yogurt works is you take the old yogurt culture and you put it in milk. You have to put enough of the old culture in, and then that old culture will convert the milk into yogurt. "

" If you have a mental model that says big corporations are fundamentally greedy and selfish and exploitative, you don't really want to have an exception to that model. It's much easier to say, 'Yes, Whole Foods has been corrupted.' "

" I've been doing long-distance backpacking since 2002 when I hiked the Appalachian Trail. You start to calm down and relax and get into the slower rhythm of nature. "

" In general, when you travel, you get into a different reality and are able to more accurately reflect on your ordinary life. Hiking does that for me. "

" I think for any small business that's bootstrapped, the overwhelming challenge initially is getting to positive cash flow. "

" We knew it was going to be a market, and we knew it was a food market. Well, what kind of food market? It's kind of natural foods, kind of organic foods. So, we eventually settled on Whole Foods Market. "

" I kind of have this sense of mission now when we talk about success: I'd really like Whole Foods to contribute to the healing of America, and the success of that may be measured in decades rather than in months, but I think we're on the way to doing it. "