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" I'm very encouraged by millennials and their drive to make the world a better place. "

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" The idea that in the system, if you manage it in an optimum way, all of the constituent parts of the system also win, flourish, and benefit, is intrinsic to business and even to capitalism itself, properly understood. But people don't understand it because we're not taught to think that way. "

" A healthy diet is a solution to many of our health-care problems. It's the most important solution. "

" At Whole Foods, we allow our team members to vote on what benefits they most want the company to fund. "

" Healthier team members get a bigger food discount. We give our sickest team members an option to go through what we call the Total Health Immersion, where we take them off for a week, and we do intensive diet-and-lifestyle education. "

" Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive. "

" We've always tried to be good citizens in the communities that we do business in. "

" I started out young and idealistic, and it was all about social justice and fair distribution of resources. I didn't understand why everybody couldn't be equally prosperous. "

" I would say you have an ethical obligation to pay the taxes that you owe, but you don't have an ethical obligation to pay taxes that you don't owe. In fact, you should be seeking ways to legally minimise your taxes. "

" Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. "

" Profits are one of the most important goals of any successful business, and investors are one of the most important constituencies of public businesses. "

" Whole Foods has a good health care plan. "

" If you're growing very rapidly, it doesn't matter if you make mistakes, in a way, because the growth kind of bails you out. "

" At a lot of companies founded on principles, the notion of making money is almost antithetical to the ethos of the place. From the very beginning, our business has existed to meet the needs and desires of multiple constituencies: customers, team members, vendors, shareholders, the community. "

" Operating under the conscious capitalism model will show that businesses are the true value creators that can push all of humanity upward for continuous improvement. "

" I think for any small business that's bootstrapped, the overwhelming challenge initially is getting to positive cash flow. "

" A healthy society rests on three pillars: business, government and civil society, or non-profits. Each has a distinct and important role to play, and all three need to work together synergistically to create the most value for society. "

" In many companies, the person who talks the best usually gets the job. I got snowed by a few of those people over the years. I still think communication is important, but I don't think there's always a correlation between being a great communicator and other virtues that make for a great leader. "

" I reject the premise that liberal and libertarian values are necessarily in conflict. In fact, I often self-identify as a 'classical liberal.' "

" I was in my early 20s and open to alternative lifestyles. I thought, 'I bet you get a lot of attractive, interesting women in a vegetarian co-op.' "

" We believe that business is good because it creates value. It is ethical because it is based on voluntary exchange; it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. "

" The original entrepreneur may initiate the initial purpose, but, in a sense, like a parent that has children, the children have their own destiny, and at some point, that can veer off away from the wishes the parent might have for it. "

" People in America are addicted to sugar and to fat and to salt. "

" In general, when you travel, you get into a different reality and are able to more accurately reflect on your ordinary life. Hiking does that for me. "

" One of the sad things about retiring is that you just become increasingly irrelevant. The world flows around you, and you don't seem to be impacting it any longer. "

" Some of the greatest businesses operating from a deeper purpose have a real commitment to service, like Four Seasons, Joie de Vivre hotels, Southwest Airlines, and JetBlue. "

" I kind of have this sense of mission now when we talk about success: I'd really like Whole Foods to contribute to the healing of America, and the success of that may be measured in decades rather than in months, but I think we're on the way to doing it. "

" Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can have metrics that measure employee happiness and the morale. You can also do direct customer surveys; you can track it over time. You can do supplier satisfaction scores as well. "

" I've always thought the main argument for organic was more environmental than a health argument. I just don't think spraying a lot of pesticides into the environment on a routine basis is a good thing. "

" Libertarians are constantly arguing with each other who is the most pure libertarian and who is most ideologically pure. "

" You have to understand: the narrative that people have about business and capitalism is that they are fundamentally selfish, greedy, and exploitative. Of course, I don't agree with that narrative. "