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" Shopping for groceries for most people is like a chore. It's like doing the laundry or taking out the garbage. And we strive to make shopping engaging, fun and interactive. "

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" I'm a huge NBA fan and watch many games each year. Following any sport is kind of bringing us back to our tribal roots. "

John Mackey

Kind

Games

Year

" The way most people approach business - and the way they mostly teach in business school - involves the analytical mind. It divides it up and looks at parts in isolation. "

" We do take seriously our responsibility, and growing ability, to educate people about healthy eating and giving them greater access to nourishing and affordable fresh food. "

" What I know is that we no longer have free enterprise capitalism in health care; it's not a system any longer where people are able to innovate. It's not based on voluntary exchange. The government is directing it. "

" Not everyone is born to run a $4 billion company. There is no magic formula. I've learned, and I've grown by learning. That's why I've enjoyed being in business so much: It's stretched me. "

John Mackey

Business

Magic

" Free enterprise capitalism has been the most powerful creative system of social cooperation and human progress ever conceived, but its perception and its role in society have been distorted. "

" I've always thought the main argument for organic was more environmental than a health argument. I just don't think spraying a lot of pesticides into the environment on a routine basis is a good thing. "

John Mackey

Think

Environmental

" More than once in the history of Whole Foods Market, the company was unable to collectively evolve until I myself was able to evolve - in other words, I was holding the company back. My personal growth enabled the company to evolve. "

" In many companies, the person who talks the best usually gets the job. I got snowed by a few of those people over the years. I still think communication is important, but I don't think there's always a correlation between being a great communicator and other virtues that make for a great leader. "

" I was looking for the meaning of life when I was in college. And my deal with my dad was as long as I was taking a full course load, then he would pay. And the times that I wasn't taking a full course load, then I was off the dole and I was working. "

" I always like to say that our brand or our philosophy has always been kind of this marriage between the 'food as indulgence,' and it's also been about 'food as health,' that food is vitality. "

" I like games that are complex - the deeper you get into the game, the more there is to learn. "

" We wanted to preserve as many jobs as possible, so when our sales continued to decline in August 2008, we did about a 5 percent reduction of our global staff. But in order not to cut any more jobs, we froze everybody's pay and put a hiring freeze on. "

John Mackey

Pay

Jobs

" The idea that in the system, if you manage it in an optimum way, all of the constituent parts of the system also win, flourish, and benefit, is intrinsic to business and even to capitalism itself, properly understood. But people don't understand it because we're not taught to think that way. "

" We knew it was going to be a market, and we knew it was a food market. Well, what kind of food market? It's kind of natural foods, kind of organic foods. So, we eventually settled on Whole Foods Market. "

" The original entrepreneur may initiate the initial purpose, but, in a sense, like a parent that has children, the children have their own destiny, and at some point, that can veer off away from the wishes the parent might have for it. "

" At Whole Foods, we allow our team members to vote on what benefits they most want the company to fund. "

" I really do believe that America has this weight problem - obesity issues - and we have all these diseases that we get - heart disease, cancer, diabetes, autoimmune diseases - that are primarily lifestyle diseases. "

" Health care is a service that we all need, but just like food and shelter, it is best provided through voluntary and mutually beneficial market exchanges. "

" I think for any small business that's bootstrapped, the overwhelming challenge initially is getting to positive cash flow. "

" To me, you make a tradeoff. It might be a little bit more expensive. But you're getting a better tasting, higher quality food that's going to be better for your health and better for the environment. "

John Mackey

Environment

Food

" As a company grows, its purpose grows with it. It has the potential to evolve your purpose. "

" I believe our philosophy of conscious capitalism will eventually be widely adopted primarily because it is a better way to do business, and it creates more total value in the world for all of its stakeholders. "

" Profits are one of the most important goals of any successful business, and investors are one of the most important constituencies of public businesses. "

" It started when I moved into a vegetarian co-op back in the '70s, and that's really when I had my food consciousness awakened. I learned how to cook, and eventually I became the food buyer for the entire co-op. Not long after that, I went to work for a small natural food store in Austin, and I became very excited and passionate about it. "

" Use the energy that fear creates to focus the mind more intently on the present moment - where fear doesn't exist. "

" Your typical business just measures the metrics that have to do with the profitability of the business one way or another. But you can have metrics that measure employee happiness and the morale. You can also do direct customer surveys; you can track it over time. You can do supplier satisfaction scores as well. "

" When we start a new store, we make sure that we transfer enough starter culture from other stores that are already Whole Fooders, who've already incorporated our values and our culture within themselves into the... into the store. "

" I used to boast that Whole Foods was sort of recession-proof. And obviously I've been proven wrong. So I'm not boasting about that any longer. "

" Whole Foods Market tries to embody all of the principles of conscious capitalism all the time, but like any person or company, we sometimes fall short. "