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" I'm stingy and I'm proud of the reputation. "

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" We don't need flashy cars, impressive titles, uniforms, or other status symbols. We rely on our strength and our will! "

" We have to still develop the Ikea group. We need many billions of Swiss francs to take on China or Russia. "

" Everything we earn we need as a reserve. "

" When the first million came in, I felt, 'My God, now I'm really independent.' That was a fantastic experience. "

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" I look at the money I'm about to spend on myself and ask if IKEA's customers could afford it. "

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" Our idea is to serve everybody, including people with little money. "

" I feel many responsibilities - to our customers, to our employees, to the environment, to the world at large. But I don't want to feel responsible to investors, to outsiders with financial concerns that may differ from those of the welfare of IKEA. "